Do you want to create a brand people will never forget?
One of handmade business’ objectives is to become unforgettable to its customers. Out of sight is out of mind. Out of mind is out of business. You have to think of ways to make your business stand out because people have unlimited product choices available. That’s why, you you need to do something that will make your business interesting, even if it’s not!
According to Harvard Business Review, around 75% of all consumer and retail products introduced to consumers fail each year. Being forgettable can be toxic when it comes to success, says cognitive scientist Carmen Simon, author of Impossible to Ignore: Creating Memorable Content to Influence Decisions.
“[People] will likely forget up to 90 percent of what you communicate, and that means your brand, your message, your call to action, everything you want your listeners to act on, will be disregarded,” she says. “To be on people’s minds, you must become part of their reflexes, habits and/or goals they consider valuable.”
So what can you do to make your business unforgettable and leave a lasting impression?
In addition, there are certain elements that will make your business unforgettable, such as:
Muzzle has been called “offensive” by more than one angry tweeter, but they’ve also taken the internet by storm thanks to their hilarious one-page website.
Watch this video by Marie Forleo featuring Muzzle to learn 3 smart strategies they used to create an unforgettable brand and how you can apply them in your business – no matter what you sell.
That’s it. I hope you find this topic interesting and that you have learned something new. Have a great day!