Do you want to know that a video can make a significant contribution to your handmade business?
Yes, without a doubt…
Videos can help your audience see your products, watch the process of your creation and learn about you, as a seller!
Facebook is underrated when it comes to video marketing for your crafts! Entrepreneurs and online sellers continue to only look to YouTube and YouTube isn’t the only kid on the block.
Over 8 billion videos or 100 million hours of videos are watched on Facebook every day.
This data was released last year so imagine how much larger the numbers are today as Facebook continued to grow and double down on videos.
In a world where a lot of videos are uploaded every second, it can be challenging to stand out and get your message across your target audience.
Here are 5 video marketing tips you need right now if you want additional exposure for your
First, you need to add captions to your videos. Not everyone has their speakers turned on. A lot of people listen to video content while they’re at work. A lot of people are browsing Facebook at work ’cause they don’t want to do their job, and they just want to check out what their friends are doing. So if your video has subtitles, people can then end up reading what’s being described on your video without having to turn on their speakers, or turn on or use headphones.
In addition, we may have an accident that is hard for people to understand what we are saying, adding a subtitle will do wonders!
2. Video Description
Take the time to write a description so people would know what they expect to see. Descriptions don’t have to be long but it should be short and add spark to people’s curiosity.
Don’t understand the power of emojis! A better way to connect with people is to use emotions and smile, and since we don’t see people in person, emojis are a better substitute in Facebook. Creating high engaging personality, emotion, engaging with your audience, and smiling, you’ll find that you’ll have a video that’s more engaging, people leave more comments, and they’ll like it.
4. Five Minutes
Make sure your videos are at least five minutes long. When your videos are really short you’re not going to keep people on Facebook long and you better use Instagram stories or Facebook stories if you need to upload a short video. Facebook wants users to stay on Facebook. They don’t want ’em to hop on over to your blog, to your website, to YouTube, even worse.
5. Be In Command
The last tip I have for you is to make sure you talk with your followers. Always leave a “call to action” in your video description or in your video. If you tell people to leave a comment, and they leave a comment, it’s going to help your video go more viral. So you know what? Leave a comment. Help me out. Make my video get more views. If you tell people to like your video they’re more likely to like it. If you tell people to share it, they’re more likely to share it. You get the point. You need to create engagement.