According to statistics, retail e-commerce sales during November and December in 2013 amounted to 46.55 billion US dollars during holiday season, up from 42.29 billion US dollars in 2012. What will it be for the holiday season in 2014?
So which platform can help you with holiday marketing?
If you’re a handmade business owner and you’re not on Pinterest, you need to hop on it as soon as you can to sell more this holiday season. Pinterest is one of the ecommerce-friendliest social media networks out there. Its active userbase is 80 percent women and everyone knows women are the best buyers.
According to research, Pinterest generates four times more revenue (per click) than Twitter and 27 percent more per click than Facebook. Moreover, users coming from Pinterest tend to buy more. According to data gathered by Shopify, Pinterest referrals have the highest average order.
So what is your excuse now to promote your handmade products this holiday season on Pinterest? Here’s how to get started:
1. Announce Promotions
You can make Pinterest your best tool to tell Christmas shoppers about your special offers. When promoting sales or special pricing on Pinterest, create a graphic with one of your crisp, clear images, adding eye-catching text, such as “Christmas Weekend Sale,” that calls attention to the deal. Adding text to the image will match your shop’s neutral, simple aesthetic and grabs the attention of those who may overlook a wordy description below the image and linking directly to your shop makes it easier for followers to make a purchase.
2. Good Item Description
Sometimes, the default image alt text is what is going to be used as the pin description. By controlling what that Pin description contains, you can in some way control what message (and thus intent) is accompanying your product image throughout Pinterest (in all pins and re-pins).
3. Add Prices and a “Call to Action”
Pinterest drives more referral traffic than Google+, YouTube, and LinkedIn combined. More importantly, Pinterest pins with prices get 36 percent more likes than those without.
So make sure that your target customers know your handmade product is for sale by including the price in the written description. Pinterest will see the price entered on the description, and might even include your product in a gift guide email, resulting in free publicity for your shop. Then, prompt viewers to make a move with a call to action like “Click here to buy now,” or, “Click today to see details.” Pins with price info, are repinned 82 percent more often than regular pins. Chalk it up to the power of persuasion; these “call to action” pins show increased engagement.
4. Give Sales Discount
If you slightly lower or put a discount on items from your Etsy shop that you previously pinned, Pinterest sends an email to people who pinned it alerting them of the drop in cost. This is a good way to inform the people who liked your product that this holiday season is the best time to get your product. The notification might be just the nudge they need to buy it as a gift this season. Think of it as a second chance to seal the deal.
Before offering your products at a discounted price, make sure your pricing strategy is taking your time and effort into account.
So what’s your marketing strategy this holiday season? Let us know in the comment box below.