6 Ways To Market Your Handmade Business Using Instagram Stories

Craft Maker Pro » 6 Ways To Market Your Handmade Business Using Instagram Stories

Do you want to try something new this 2019 and see if it suits your business? Instagram Stories is a good start!

6 Ways To Market Your Handmade Business Using Instagram StoriesAre you using Instagram? Instagram is a great place if you want to market your business visually. It is a great strategy because most handmade products enthusiasts are usually attracted to a piece’s visuals, story and making-process.

This is a great place to showcase your products. If you want to show more about your process and products without flooding your followers’ Instagram feed, Instagram stories will come in handy!

1. Divide Stories

Spread your Instagram stories uploads 4x throughout the day, and by doing that, you’ll continually get views, versus if you just did one story update per day.

2. Leverage Videos

In your stories, a lotta people just put photos. Images are great but sometimes people want to see “moving” visuals to engage and know what happens behind every story whether it’s videos or Boomerangs. So by creating videos, what you’ll find is, you’ll get way more engagement. As you get more engagement, your stories are gonna start spreading, and more people gonna be viewing them.

3. Tagging

When you’re also creating stories, you wanna tag relevant accounts. It’s simple, if you mention Etsy, tag @etsy. If you are a customer and you are happy with your purchase, or you just want to support a co-seller, you can tag the shop or seller in your IG story however, if you are a seller and you want to tag your customer, always ask for permission first.

If you mention a friend, tag that friend. By tagging other people, you’ll get more views. There’s not much more to it. Make sure the tags are relevant, and don’t just include Etsy just for the sake of tagging. That’s not gonna work. Don’t cheat the system. Make amazing stories that are relevant, and when you mention brands or friends, tag them when it’s related enough.

4. Hashtags

I know that this strategy is not new, but they do work. The more hashtags you use, the more people will see your story. But the key isn’t to just use any random hashtags. You wanna use ones that people search for and 100% relevant to your story.

If you’re not sure what words people are searching for, go to Google Keyword Planner, type in keyword related to your space, and it’ll tell you other popular phrases that people are using. This data is taking search data. What typically works for Google works for Instagram when it comes to hashtags and words that are popular.

5. Location-Based Tags

I have for you is to use location-based tags, and here’s why: Have you noticed every once in a while Instagram will really push a story from someone? And it’s typically random. But this randomness is typically caused by when people are using location-based tag in which they’re gonna share something from Hollywood, California or Los Angeles-based, California, versus something that doesn’t have a location-based tag. So add a location-based tag to your stories. It’ll help you potentially get shared more from Instagram and get your stories pushed out, so you’re gonna get more views.

6. Other Features

The fifth strategy I have for you is to ask a question or create a poll. You can do this, everyone does this. You can even have those sliders within your Instagram Stories that makes people slide a smiley face and see where most people are at. By asking a question or doing a poll or making the sliders, what you’ll find is you’ll get more engagement, which will help you get more views in the long run.

Now if you’re leveraging all of these strategies, good for you. But if you’re not leveraging them, just leave a comment with: I’m not. I’m just curious to see how many of you are leveraging all of them out there.

Gary Capps
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