Are you wondering what’s the best color to use on your handmade projects this year?
Personally, I avoid trends as possible. If you base your business on trends that’s all you’ll be…fleeting. But that’s just me!
You don’t need to follow trends but in the handmade business world, some niche need to know the trends! It can be useful to know what the current ones are to get more inspiration for your new projects.
For a little recap, the favourite best-selling color of 2018 evokes the secrecies of the universe, the mystery of the future, and the possibilities of new opportunities.
The color is called “Ultra Violet (18-3838)”, according to Pantone’s press release.
This year, PANTONE 16-1546 Living Coral is the color of 2019.
An animating and life-affirming coral hue with a golden undertone that energizes and enlivens with a softer edge
Vibrant, yet mellow PANTONE 16-1546 Living Coral embraces us with warmth and nourishment to provide comfort and buoyancy in our continually shifting environment.
In reaction to the onslaught of digital technology and social media increasingly embedding into daily life, Pantone was seeking authentic and immersive experiences that enable connection and intimacy. Sociable and spirited, the engaging nature of PANTONE 16-1546 Living Coral welcomes and encourages lighthearted activity. Symbolizing our innate need for optimism and joyful pursuits, PANTONE 16-1546 Living Coral embodies our desire for playful expression.
So why are we talking about colors? Why do we need to know this?
“Color increases brand recognition by up to 80 percent.” (Source: University of Loyola, Maryland study)
The color psychology of your projects and business as it relates to persuasion is one of the most interesting – and most controversial aspects of handmade business branding.
Let’s explore the fascinating ways in which color, when used wisely, can be a powerful driver of conversion rate optimization with this knowledge packed color infographic from Life Hacker.
For this year. PANTONE 16-1546 Living Coral emits the desired, familiar, and energizing aspects of color found in nature. In its glorious, yet unfortunately more elusive, display beneath the sea, this vivifying and effervescent color mesmerizes the eye and mind. Lying at the center of our naturally vivid and chromatic ecosystem, PANTONE Living Coral is evocative of how coral reefs provide shelter to a diverse kaleidoscope of color.
What do you think of this year’s color of the year? Do you like it? Let us know what you think in the comment box below.