Blogging is a great way to enhance your online handmade business’ credibility. It can help you show your expertise, personality, and style in an industry where you can’t always publish testimonials and recommendations about the great products you make for your customers.
While there are reasons why you should start blogging for your craft business, there are also reasons why blogs fail and are left abandoned.
Here are some of the key reasons that blogs fail along with a solution that will help avoid the pitfalls.
1. You Don’t Have A Mailing List
Your customers always use email and it will be around for a very long time because it is the backbone of communication for many people.If you don’t collect email addresses from your customer especially during craft shows or when you run giveaway contests, you can’t get those people to come back to your blog.
If you have your customers’ email, you can share your new post as a part of your email marketing strategy which will help in increasing your overall traffic in the long run. Plus, when you have something to sell, you can tell your visitors about it through email, which will lead to a much higher conversion rate than writing a blog post about your offer.
2. You Don’t Have A Team
Don’t you hate it when you have a question but there is no one to help you? Maybe you have your family, friends or your partner, but they might have no idea about what you’re doing and can only offer a little help.
You may be creating great products, but that isn’t enough to stay in this business. You need connections. You need help in running a blog. Get advice from people who share the same passion with you. You can simply ask them to criticize your blog or your products and see what they can suggest to make it better.If you have no team, you should work on finding one. There are groups for online sellers that you can join in and get ready to meet new friends.
3. You See Blogging As A Hobby And Not A Job
The difference between the two is responsibility. If you treat it like a hobby, you might just be doing it out of pleasure. But how about when you’re not having fun anymore? You might quit and abandon it in no time.
When you are sick, do you blog? Chances are you don’t. Why? Because you view blogging as a hobby instead of a job. If you consider it as your job, even if you’re sick, you will stand up and get things finished.
When you treat blogging as a job, you don’t evaluate yourself based on how many positive comments you get or how much traffic you receive. You look at the metrics that are important. You look, for example, at what type of product is driving the most conversions. Or how you can consistently outperform your competition.
4. You Are Not Consistent
Don’t kill the momentum. I’m not saying that you need to blog every single day, but if you set out to write two posts a week. Your readers will be looking for a new post and if you don’t deliver, they’ll move to greener grass – wouldn’t you?
Successful blogging isn’t rocket science. There are certainly ways to optimize your blogging efforts and give you a better chance for success from a strategic and structural standpoint. Ultimately, success with blogging is all about determining what works and what’s not and put action into it.
So, why do you think most bloggers fail?