Twitter Cards – A Handmade Business Marketing Essential

Craft Maker Pro » Twitter Cards – A Handmade Business Marketing Essential

Do you want to make your handmade business’ website content more informative when tweeted?

twitter-cardsTwitter cards are just the thing that you’re looking for!

Twitter is more than just a social network to see what’s trending. It’s a marketing platform, a viral media launching pad, and so much more. To make sure you are taking full advantage of Twitter it’s important to check Twitter Cards.

What Is A Twitter Card?

Twitter Cards allow people to take their Tweets beyond basic text. It allows you to attach media experiences to Tweets that link to your content. They add visual interest through images, product info, videos, etc. All you have to do to get started with using the feature is add a couple lines of code to your site and users who Tweet links to your content will have a “card” added to the Tweet that’s visible to all of their followers.


What Does A Twitter Card Look Like?


Image Source: Twitter Developers

For those interested in using the feature, there are ten card types to choose from:

  1. Gallery Card:A Tweet Card geared toward highlighting a collection of up to 4 photos.
  2. Photo Card: A Tweet sized photo Card.
  3. Summary Card: Default Card, including a title, description, thumbnail, and Twitter account attribution.
  4. Summary Card with Large Image: Similar to a Summary Card, but with a prominently featured image and additional details and attribution.
  5. App Card:A Tweet Card applications with details and direct download.
  6. Player Card:A Tweet sized video/audio/media player Card.
  7. Product Card: A Card optimized for product promotion.
  8. Lead Generation Card: A Card to drive lead generation for your product or service. Available via the Twitter Ads Dasboard.
  9. Website Card: A Card to feature your website and drive click through traffic. Available via the Twitter Ads Dasboard.
  10. App Installs and Deep-Linking: An extension to any Card that provides app download and deep linking.

How Twitter Cards Work

To get started, you need a product web page with an image that is at least 160 x 160 pixels and preferably square (odd-sized images can be cropped). Once you have an image, visit Twitter’s Developer site and check out the Product Card documentation. The documentation page contains the meta tags that you must include on your website.

After you place the meta tags on your product page, check them against Twitter’s Card Validator tool and submit them for approval.

It can take 5-10 days for Twitter to review and approve a Card if you implement it correctly. Plus, it could take another 5-10 days to get approval on a Product Card.

How It Helps Your Business

Twitter cards can help you business by:

  • promoting contests
  • introducing new products
  • sharing resources
  • sharing DIY videos
  • …and more if you just use your imagination

In addition, you can track the success of your campaigns such as clicks and re-tweets. You will see how these campaigns are performing and find out which campaigns are really working.

For more information about the new marketing analytics for Twitter Cards, check out this video from Twitter:
That’s it for now.

Be sure to stay on the lookout to learn more about how social media apps and tools can help you and your business.

Gary Capps
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