Do you believe that marketing is a form of manipulation and you should try to take the moral high ground by not doing it?
How will you sell your handmade creations then? Prayers?
Black magic? Luck?
Here’s a quick refresher for the newbies:
Marketing is the management process through which goods and services move from concept to the customer. It includes the coordination of four elements called the 4 P’s of marketing:
identification, selection and development of a product,
determination of its price,
selection of a distribution channel to reach the customer’s place, and
development and implementation of a promotional strategy.
It’s NOT just an article. It’s NOT just an ad. It’s NOT just a logo. It’s a lot of things. And you can summarize it or use a metaphor, but don’t be stupid enough to dilute it.
And I get it, not everyone has a bachelor’s degree in Marketing or have successfully marketed for different industries for years…but be more careful of your words.
Trying to polarize an industry AND pretending to be the “better choice” is NOTHING if you are not bringing in better sales or be absolutely superior at all facets of marketing.
Well sorry to say everyone of us have been marketed to, all our lives, and if we’re not stupid, then we are happy with our purchases.
Happy I bought that bag for Jackie, that shoes for Finlay, that coat, those shades…all from brands I love, brands that I have been marketed to.
And hey, it wasn’t manipulation at all.
Marketing uses Science – AI, Psychology, Biology, Psychographics, Personality Profiling in targeting audiences, Research, Data (remember Cambridge Analytica?) and Cognitive Biases.
It’s preying on the unaware. Once we grasp how powerful it is, responsibility starts. Solve it by creating something beautiful and sell something valuable that doesn’t rip people off then marketing is used for good.
Marketing is either ETHICAL or UNETHICAL, there’s no middle ground.
What’s your take on this topic? Please let us know in the comments.