How do you know if a craft fair or a trade show is worth the money, effort and time investment? It’s a hard decision that takes a lot of thought.
If you have, or want to start, a handmade craft business, sooner or later you will want to do a craft show. Craft shows can range from the small time (village celebration, six booths, outdoors) to the huge (whole city, 500 booths, convention center).
I’d hate to witness sellers do things in your business just because everyone else is. Or because you feel a sense of obligation to keep doing a show. Or because you’re scared that you’ll miss out a great business exposure and all your competitors will get them.
I am not saying that you should not join a craft show. In fact, I encourage most of my readers to join to get more sales and exposure.
But not all craft shows fits all sellers in different niches and many large shows that people feel like they “have” to do are not really good for them because they don’t attract the right target people for them. Yes, it would be a great EXPOSURE. And your business might do just fine without that exposure and in some cases will be better off without that.
For some of you, though, it will fit perfectly for your business needs and you always go back to because it’s so consistent.
So how you should know if joining a certain craft show is worth the risk?
Here are tips from Olivia Hayward for weighing the risks and deciding if a show is a good fit for you and your business.
Craft shows can be frustrating, as well. Despite the best preparation, you never know how much – or if – you’ll make enough money to make it worthwhile. It’s important to understand that a show could be a bomb. That’s why, hopefully, the information in this article will help steer you in the right direction.
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