Why do you buy your supplies from your favorite store over another? If you are an entrepreneur, you need to find an answer to this question.
In this post, I will help you to learn about some of the major factors that motivate consumer behavior.
As an entrepreneur, it is normal that we work hard to acquire a huge following and increase conversion rates. However, we forget that your consumers are real people on the other side of the computer screen or inside your physical store.
Working hard to build your brand is great but you also need to understand and speak to people.
When it comes to converting consumers, the secret to more sales is as simple as understanding consumer behavior and learning what your buyer wants from your business.
So what is consumer psychology?
“Consumer psychology is a specialty area that studies how our thoughts, beliefs, feelings, and perceptions influence how people buy and relate to goods and services.” – Halpern
If you want your business to succeed, you’ve got to get to know your target audience first or, to be more specific, who your customers are. Therefore, it is imperative that businesses should look closer at their customers: who they are, what they want, what motivates them, what drives their decisions… basically, businesses should have a clear idea what makes their customers tick.
If you want to get to know them, check this infographic below from 16best.net:
I hope this post helps you in understanding your customers.If you have questions or you want to share your experiences in regard to this topic, please let us know in the comments.