Do you have a Facebook page for your handmade business? Do you think there’s not much engagement in your page? Is it dying? It’s time to revive it!
Facebook is one of the most amazing marketing places that you can use.
If you do it correctly. If not, don’t fret!
Here are 4 ways to effectively revive your Facebook Page:
1. Engagement Trick
Make sure you’re engaging with your audience on Facebook before you promote your website. For example, before you promote your new creations, post a quote, a video, a meme, or a testimonial one to two days prior. So that when you post your new creations,, you’re going to get much more traffic.
Because what Facebook’s doing is, they’re looking at how much engagement are you getting from your fans. So then when you post links to your website, like, “Oh, a large portion of your fanbase is engaged, “even though you posted a link to your website, “we should show it to the audience “because a lot of them are engaged.”
2. Boost Your Posts
Boost your best posts because it ensures more exposure. When you click Boost Post, you have the option to choose either pushing the post to “People who like your page and their friends” or “People you choose through targeting.” You’ll also be able to set your budget. You can choose your target audience and your budget.
It allows more of your audience who’s not engaging to see your content, it gives them a chance to engage which then gets you way more traffic to my site.
3. Unique Call To Action
When you’re putting a Facebook status update or talking about a new article that you have on your website tell people, “Hey, check out the first comment; “if you click through I have something for you.”
4. Facebook Messenger
Yes, you can use Facebook Messenger to revive your Facebook Page. How? By using an amazing tool called MobileMonkey. This tool allows you to get your website traffic, and people on Facebook through your fan page, to engage with you. Once they engage with you through chat, you can end up sending them a notification every time you have a new blog post that comes out or a article or you want to drive them to your website.
If you push a message out through Facebook Messenger, you’re not only getting a high open rate, but if you send a message out to 100 people on Facebook, you’ll get over 60 of them to click through to your website. On the downside, you’ll get unsubscribers, but it’s okay.
This strategy also allows you to have conversations with people, help ’em out! Don’t just send them notifications of your posts, talk to them! It’s social media; it’s not all about talking about your business, it’s also about helping out the other person. So if you leverage those tips, even though Facebook’s algorithms are getting harder and harder, they’re also creating new ways for you to get more traffic; you’ve just got to get a little creative. Follow them, you’ll do well.