Are you wondering where top Etsy sellers get their leads?
After all the hard work you put into your product, it can seem like just another chore to look for strategies to drive leads into your Etsy store.
Here are easy ways to get leads for your Etsy store:
1. Etsy Search
Holly Havnaer from apaperaffaire
“Through Etsy search. This is why SEO is really important. “
CraftytotheCore from CraftytotheCore
“Welcome to Etsy! I know a lot of people use social media as well. Usually my sales come directly from Etsy search.”
Tip: Find keywords for your business using the Google Keyword Planner Tool. In the Keyword Planner, you can enter one or multiple keywords and Google will tell you a rough estimate of how many searches there are a month, the competition, and related keywords.
There are three places that your keywords matter, in your Listing Title, in your Tags and in your Materials.
Marmalead is a great alternative as well.
Check our article: Ultimate Guide In Finding The Right Keywords For Your Etsy Shop
2. Word Of Mouth And Return Customers
Cindy from CindyLouDoesStats
“My jewellery shop gets most of its sales from Etsy search, but I also get sales from outside search engines, Etsy categories, word of mouth etc. I do an email newsletter as well as some social media, but I direct all of that to my website.”
Tip: Positive word-of-mouth marketing is a great strategy for your business. What your customers say to others could make or break your business. When you provide the best customer service, guess what happens? People will talk about you. They will remember your handmade products. If they hear someone else talking that they need a specific kind of business, they are much more likely to say, “Oh, go to this Etsy store. They are great!”
Don’t forget to have a simple and memorable business name so people could easily remember and suggest you to others.
3. Return Customers
Gigi from SantasSockCentral
“At the moment my sales come from social media (twitter and instagram) and repeat customers. As it gets closer to Christmas I get found in Etsy and google searches as well.”
Willow from WillowontheWater
“Currently – almost exclusively search generated sales. As I’ve gained customers, I’m now getting return buyers.”
Tip: Loyal customers are the goal of successful stores, and business owners spend a lot of time encouraging repeat business. But remember, they can’t be repeat customers if they don’t receive positive customer experience. Also, try offering discounts and coupon codes they can use or give to their friends to encourage repeat purchases.
4. Social Media
John from FiresideInnAntiques
“I have a Pinterest business account, which wasn’t doing much until a couple of days ago when I joined this new Etsy Pinterest team in which team members follow each other, contribute to collaborative Etsy Pinterest boards, and also pin some of each other’s pins to their own boards. That has jumped my numbers up from Pinterest.”
Shelley Warnica from EarthChildArt
“You really have to figure out who your customer is and where they are (in terms of social media) and promote there. I’ve found Tumblr to generate a lot of views for me as well as Twitter, I’m not sure about sales. To promote on social media though you need lots of followers, and especially lots of followers who you think would be interested in what you are selling. Still though, making sure you get found in Etsy search is really the most important.”
Tip: Social media’s not just great for being social; it’s a great way to showcase your shop listings. Using Facebook, Twitter, Instagram, Pinterest, LinkedIn, and Google+ are great ways to show search engines that people are talking about your shop or listings. Yahoo and Bing particularly use social signals as a ranking signal, so if you have one of these channels running, use them to promote yourself. The other secondary bonus is people may link to you from your social promotion.
It really is when you start doing a strategy that trends start to emerge and you get to figuring out what will work best for your business. How about you? What do you do that works for your business? Please let us know in the comments.
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