So why should you care about social media negative comments?
Social media is public. Every time someone writes badly about your handmade business, the whole social media audience can see it.
Take note! When this happens, people will judge you based on several criteria: how quickly did you respond, what was your reaction, what was your customer’s reaction and how did the whole thing end.
That’s because dealing with negative comments on social media is different than dealing with “regular” complaints, received by phone, chat or email.
Social media should be a positive place for you to showcase your products. But, you should also be prepared to deal with unhappy customers.
The good news is that by treating them right and following through on your promises, it is entirely possible to convert them into good, long-term advocates for your brand. So make their experience work in your favour again.