You are on this page because you might want to make a difference with your craft business… but wait, with a LOGO?

logo-differenceYes, you read that right! Some crafters think that a logo is not important —that it’s something only for big companies or high-capital corporations. But the importance of a logo for a small business can’t be underestimated.

Here’s why:

Logos are the main symbol of a business’ overall brand identity. The logo appears on your handicraft’s photos, website, business cards, craft show booth and advertising. For that reason, a well-designed logo can contribute to business success, while a substandard logo can imply amateurishness and turn off potential customers.

It also provides a face for your company that helps consumers to remember you.


Okay… tell me what did you think upon seeing this logo of Etsy?

Just merely looking at this image will have caused a chain reaction of thoughts in your head. You can’t help that reaction of thoughts from occurring which result in physical emotions being felt. Once an association is made with something and reinforced over time with other activities it is very hard to shake.

Some people who view this logo may instantly think about a talented crafters’ hub, excitement about online shopping or feel trust in this seller because there is an association with a large trusted online ecommerce.

What is important though, is a simple image made you feel something and that is the beauty of a logo.

In addition, if you have a logo, you will have an advantage because a logo conveys a feeling of trust… and trust is a big reason why customers initiate a relationship with your company.

Taking the time to make a logo for your craft business can really pay off for your business over time—and these days, it’s both affordable and easy to do yourself.

Get started with logo creation by reading our article about 11 Colour Tips That Makes A Good Craft Business Logo.


Once you have a logo for your craft business, you should register the trademark from trademark infringement. Put the logo next to your Business Name and start promoting it online with our 30 Free Ways To Promote Your Craft Business And Products Online.

If you want to get a logo professionally designed then you can try using services like 99designs and get a community of designers to create a logo for you or try Odesk and Elance and get contractors from around the globe to bid for your work:

Once you have that logo you can use it everywhere to create your brand identity and add it into Craft Maker Pro on your invoices and catalogs to provide a professional look to your customers.

Gary Capps

I live in the one of the most beautiful places in the world on the Sunshine Coast in Australia with my wife and our 2 dogs, Poppy and Mia. Since 2009 I have helped over 15,000 handmade business owners to grow their business with our software and free tools designed for todays entrepreneurial artisan.

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