Redesigning a logo is like walking a tightrope: you have to balance an innovative new style with customers’ old expectations.

Of course, you have a reason for redesigning your logo—whether that’s to make it look cooler or showcase different traits of your brand’s personality. But since people already know and (hopefully) love the old logo, changing it has the potential to disrupt their perceptions of your company.

So how do you create a cool new logo, without making your brand unrecognizable? This great logo redesign resource from Company Folders will teach you all about successful logo restyles, using big name brands as examples. You’ll learn how to revamp your logo yourself—or how to communicate with the professional logo designer that’s helping you.

Below are great redesigned logos that deserve to be set as examples, according to designers. For the sake of comparison, the original logos are on the left, with the new redesigns on the right.

So do you now have any idea what your next logo would look like? Share it in the comment box below.


Gary Capps

I live in the one of the most beautiful places in the world on the Sunshine Coast in Australia with my wife and our 2 dogs, Poppy and Mia. Since 2009 I have helped over 15,000 handmade business owners to grow their business with our software and free tools designed for todays entrepreneurial artisan.

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