St. Patrick’s Day has been celebrated around the world since the 1700s, not only in Ireland, where it’s a public holiday, but also in Canada, the United States, Argentina, Australia and New Zealand. Special occasions and holidays offers handmade or Etsy sellers a great chance to get creative with their social content, to capture the attention of an increasingly attention-deficit audience.
By associating your social media accounts with St. Patrick’s Day, you can drive traffic to your storefront and website during that period. Find out how below:
Celebrating St. Patrick ’s Day with your craft business is a great idea. You will be associating your handmade business, service or product with certain emotions from this holiday.
Here are a few examples to give you an idea on how to implement it on your social media pages:
See how Urban Outfitters set up their profile picture and cover photo in Facebook.
McDonald’s changed their Twitter’s page background color to green and featured their color green beverage.
You may create a Pinterest board for your handmade products or images related to St. Patrick’s Day.
Include images on your Google Plus page that appeal to your target market and the occasional links to tips, facts, promotions, and videos and relevant content.
If relatable, use popular St. Patrick’s Day hashtags to boost your sales using Instagram.
With a little creativity and planning, you can tap into the heightened traffic and buzz during St.Patrick’s Day with social content that speaks to consumers and still gets your brand message across.
So how do you connect the dots between your products or services and the upcoming St. Patrick’s day? Share your tips or questions in the comments. May your holiday be blessed and your social platforms witness the luck of the Irish! Happy St. Patrick’s Day!
Cheers, Love and Success!