Are you wondering if your handmade business is ready to expand and/or ship globally?
Have you seen how big businesses do in other countries?
For example in Tokyo. US brands you would think would do well would struggle using the American model like Wendy’s, Burger King and Subway, they kept having to change it, do renovations, change locations and “Japanasize” the menu and standards to survive.
The companies that keep testing like that through trial and error eventually figure out the distinct Japanese taste. If you go to Tokyo today and try out those mentioned restaurants you’ll find multiple menu items completely unavailable in America.
In addition, the biggest bitch is different languages. Google translate will be your best friend but sometimes it just won’t cut it. If it’s a real important message find someone to actually translate it.
Are you up for the challenge? Do you think your products can easily be adjusted in the country you are targeting to expand?
This video by Patrick Bet-David from Valuetainment will help you in your plans:
So what do you think of the content presented in the video? Do you agree? Do you also have additional tips? If yes, please let us know in the comments.