Do you want to make your social media pages alive today? Do you want more sales? I’ve got some new strategies for you!
Without a strategy, you might be posting on social media platforms for the sake of posting. Without understanding what your goals are, who your target audience is, and what they want, it’ll be hard to achieve results on social media.
Here are some strategies you can try to have a good start:
1. Leverage Facebook and Instagram Stories
Leverage stories on Instagram and Facebook. They get so much engagement. What I like doing is sharing stories multiple times a day. Not just one or two stories but like 10, 12, 13. And even on Instagram what you can do that’s really cool is that you’re sharing stories. You can tell people to swipe up.
Most sellers with websites shows, “Swipe up, swipe up.” It gets so much more engagement. That way, people are going more to your site, you’re getting more conversion and sales. It’s a simple hack; it works well. And if you do multiple updates to your story each and every single day, it gives you more opportunities to get people to swipe up.
2. Social Profiles Cross Promoting
You’re not just on Facebook. You’re not just on LinkedIn. You’re on all of them, or at least you’re on the major ones. So tell all your Twitter fans or followers to follow you on Facebook. Tell your Facebook people to follow you on Twitter. Tell your people on LinkedIn to check out your Twitter and your Facebook and your Instagram, and do that vice versa with all your profiles.
3. Use Exit Popup
You know why I leverage exit popups? It’s one of the highest converting things you can do. Someone’s going to leave your site, might as well create that last ditch effort to get ’em to convert. And I don’t recommend doing it on mobile. I would recommend doing it just for desktop. If you want to do it on mobile, I would recommend that you wait at least 30 seconds before you show it because it’s too hard to detect when they’re going to leave your site.
4. Try Videos
Social platforms love video. So if you create video, you’re giving them more potential eyeballs instead of the television networks. That’s why companies like Netflix and Hulu, they’re pushing so much on paid content. Everyone, including Facebook, Twitter, Instagram, and all these social sites want that video content. So consider creating because when you do, you’re going to get more engagement.
Don’t just promote your business. Everyone’s like, “Yeah, I want sales from Facebook. “I want sales from LinkedIn. “I’m just going to start promoting “my products and services.” Well if you keep doing that, and you’re not being social, because that’s the whole purpose of these social sites is to be social, you’re going to find that your reach is going to tank, and no one’s going to see your content, like, or engage with it.
Also, Facebook, LinkedIn, Instagram, if you respond to every single comment, you’re gonna get more engagement. Don’t forget that! Classic!