In 2018 email marketing remains the most reliable and economical advertising channel for many small businesses organizations. It is the very mighty and unique marketing way which allows you to interact with an audience in a very different but efficient way. The purpose of marketing is to get you the best return on investment (ROI) so, by these means; email marketing is the safest way.
Every business owner and marketing manager should invest some time into understanding and create their email marketing campaign. ISO consultants in UAE are also running a successful email marketing campaign to gain the confidence of their clients. So how do we create a successful email marketing campaign to remain connected to our customers and to increase sales? Follow these seven steps, and you’ll rule.
Determine Your Goals
The first step in creating a successful email marketing campaign is to determine your goals. Goal setting is vital to email marketing success, think about what you want to achieve and why you are launching this new campaign. Goals will guide you to move your campaign in the right direction, as focused campaigns have more chances of success. You should set separate goals for different campaigns like welcoming new subscribers, engaging current subscribers, boosting sales.
Use Email Marketing Software
Email marketing is all about communicating with your audience in a very organized way. Email marketing software is essential if you are launching a massive campaign. The software will be helpful in tracking down the results, and to keep the record of all the recipients to avoid duplicate sending. A variety of email software’s are available all over the internet, some of them are paid, and others are free with limited sending features.
Know the Taste of Your Audience
Before creating content for your campaign, you must understand who you are going to talk, and which type of content they like. Analyze the taste of your audience by sending test emails and then evaluate all the campaigns and choose the best one. People love to test their knowledge, so using trivia questions and puzzles in email marketing campaign is also an excellent way to keep your audience interested.
Selection of Tone
Once you’ve defined your goals, it is the time to start working on your campaign. Always keep in mind that your emails will reflect the personality of the brand, so you need to decide which tone will be appropriate for your brand to communicate. Try to keep a consistent tone across the whole campaign to meet the expectations of your audience.
Create Eye-catching designs
Email marketing can show the real face of your brand in a very comprehensive style, and attractive visuals are the best way to do that. Catchy designs can also help you to increase the conversion rate. Visuals are very helpful but always write your message in a text form because of browser issues a lot of people can’t see the images in their emails.
Optimize for Mobile Devices
In this technological epoch, if you want your email marketing campaign to be successful, then you must optimize it for mobile devices. You’ve to use responsive email templates which won’t annoy a Smartphone user. You must use the bold call to action buttons in the email. Creating a responsive email design can take a lot of time, so it will be better to buy an already built one.
Test Before Sending
After doing all the hard work, it is the time to test your email before sending. You need to analyze your email on all the popular browsers, note down if the images are displaying correctly and CTA is working fine. You’ve got to collect some data for the future campaigns; therefore, tracking the emails is also an essential part of the campaign.
Here we have it, along with following these steps; email list will play the vital role in the success of your campaign, so work hard to expand your list every day to give your business a quick boost.
Author Bio: Jessica Watson has been writing for websites and blogs for four years now. She is having interests in business, finance, social media, and technology.