Are you looking for a new marketplace to sell your products?
Google Shopping might work for you! Even though it is not specialized for handmade products, you might get new customers from there.
What Is Google Shopping?
Google Shopping is an easy way where shoppers can easily and swiftly find product listings on Google. It is a pay-per-click product ad campaign service that shows your products’ ads in Google search results. It has rich product data like reviews and promotions and can be promoted directly to your market’s target audience.
Google Shopping is also powered by two platforms: AdWords and Google Merchant Center.
Google Merchant Center is where your product feed lives. In a nutshell, it’s the details of your products organized in a format Google likes. AdWords is where your actual shopping campaigns live and where you’ll set your budget, manage your bids, gain insights, and make optimizations based on performance.
It requires you to have a Google and Google AdWords account in order to create and manage Google Shopping campaigns.
In your ecommerce store, you’ll need to map your categories (optional) and enable your products before sending your product data to Google.
Success with Google Shopping boils down to three main areas for the most part:
- Feed creation and optimization – Or, as we like to call it, feed mastery. This covers a lot of ground including your product data, product images, and price.
- Bidding – There are several ways to bid successfully. Bidding can be complex. We’ve seen shifts in bidding strategies double the return on ad spend for different campaigns.
- Monitoring and Optimization – One of the great enhancements with the new Google Shopping roll out is the ability to see granular performance data and to make granular optimizations. Proper monitoring and optimization can take a good campaign and make it great.
To learn more about Google Shopping, watch this webinar, as they discusses how to advertise your products, reach new customers and drive new sales for your business with Google Shopping.
Designed for beginners, this session will introduce Google Shopping and walk through how to set up a Product Listing Ads campaign and data feed.
So are you now considering to open a shop there? Or are you already happy with your current marketplace? Please let me know in the comment box below.