So you have a startup business and now you’re wondering how will you be able to compete with mass manufacturers?
Today, we’re going to address this question fully.
Handmade artists like you spend time in every pieces you make. Usually, artisans can’t produce a lot of items that big companies demand to save time and make more profit.
Successful mass manufacturers from eBay, Aliexpress, Alibaba, Amazon, and other companies of their kind are making it big in the industry because they give customers a lot of options and they are usually affordable and ready to use.
However, it doesn’t appeal to everyone. Nor does it mean that they will ultimately be able to stock every product the world has to offer.
This is why handmade products are the new form of luxury.
There are still a lot of people who love artistry, supports local businesses and are obsessed with handmade items.
There is a simple rule in the marketing business: either people buy from you or they don’t. But that doesn’t mean you just have to live by that rule and just wait for people to come to you.
Study your brand and determine your power and use it on your battles. Check what your target audience want in your products and how they want to purchase.
Watch this video by Renae Christine as she talked with Michelle from Boutique Haberdashery Inc. to help you learn how to compete against cheap manufacturers with your handmade products.
When you learn these tricks and take necessary actions to implement these important strategies as a daily practice, you’ll be surprised at how your business will grow.
When you continuously educate yourself and learn how to put your focus and priorities – increased revenue and profits are the natural result.
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