Although it’s important to have a great online store policy, don’t forget that your social media pages need policy too!
Social media is actually a two way conversation. That is just one of the best aspects of it as well as one of the most frightening since you never know when something will go wrong. As soon as it’s done well, social media can easily refine your small business as well as establish a connection with your customers.
But what happens in case one of your partners or assistants take that informal tone too far with your best customer and the fallout occurs in public? That highlights the significance of having a social media policy and conveying it accurately to your team.
Your social media policy provides a code of behavior when it comes to the way your business will behave on the internet. It also establishes the tone for your business’ culture and on the web personality.
As an example, are you going to be formal and very helpful, amusing, critical, hard edge? This begins internally with the many things you and your business are actually saying. And after that this extends outside through defining the appropriate tone and language when it comes to all your business online properties, including your blog site or web site, social media channels, and customer forum.
As you build your social media policy, it is essential to keep it simple and easy to understand. A few of the points you need to deal with consist of:
- Appropriate behavior and language in your community
- The significance of treating people with respect
- Accepting responsibility, sincerity, openness, community standards, and disclosure.
Be very clear regarding whether or not you moderate comments and exactly what the criteria is for removing them.
As an example, if you receive a critical comment on your Facebook page, you must acknowledge it. Let people understand what you’ll do better next time and say thanks to them for the feedback. Do not get defensive or pick a fight. But if somebody’s remarks are actually violent or full of improper language, that’s when it’s typically okay to remove them.
Eventually, you’ll wish to operate your social media policy with your attorney to make sure you’re not stating anything that could get you right into trouble.
However don’t let your legal representative switch the house guidelines into difficult to comprehend legalese.
Right here’s a great reference from Social Media Governance, a website that notes different business’ social media policies.
You can scroll through and look at what many companies have done. The point is actually create your social media policy as though your team and community will want to read it. In fact, a big business like Coca Cola has actually simplified its own policy so anybody can easily understand it. And this gives you an idea of its culture.
Enjoy but be wise. Make use of sound judgment and common sense.
Follow your business’ values and follow the exact same business policies that you follow in the offline world. That is actually great advice for everyone.