Do you ever look at your Google Analytics stats and wonder why visitors come and go so quickly? Why do they read just one post and then bail out? You may have great product, but they just aren’t sticking around to read it.
The length of time that you can keep your visitors on your Etsy or online store can be a crucial factor in determining how successful you convert visitors to buying customers.
The average person stays on a webpage for less than a minute. There are many factors that drive visitors away, and plenty of reasons why they linger on and return to a given page.
Here are some ideas for keeping visitors on your site longer, and for turning “visitors” into “customers”:
1. Guide Them To Roam Around Your Site
When someone gets to look at your products, they have a decision to make. Are they going to push the Back button and go on browsing around the web, or are they going to stay on your site and make a purchase? It is critical that at this point of decision, you guide them where they should go next. If you don’t already have it on your site, a related posts plugin like YARPP, is a great tool for moving visitors on to a new page within your site. You might also want to include a recommendation for further reading as you close out the post. For example, if you have a how-to article, suggest that they check out another productive project.
Throughout your posts, include links to other content on your site. This is not only good for SEO, but also for keeping visitors clicking deeper into your site. Obviously you could go overboard with this, but one link every other paragraph is a good balance.
2. Remove Unnecessary External Links
Trying to increase the average visitor time on your site is one of the ways that you can decrease your bounce rate and increase your rankings. If you use Google Analytics you’ve probably already heard of the term “bounce rate”. Bounce rate (as defined by Google) is:“..the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page”.
Therefore plastering your affiliate banners and links all over your pages can work against you if your visitors leave your site immediately from the page they entered from.
Try to entice your visitors to read more by offering them some relevant links to another internal page or post where you provide a useful review and which ultimately contains your affiliate banner.
3. Highlight Your Best Content
Find ways to shout your best stuff from your sidebar. A “popular posts” section in your sidebar is fine, but will be easily missed by someone skimming quickly through a post. Instead, consider creating eye-catching graphic ads for your own content. If you don’t have a graphics program like Photoshop or Elements, there are other excellent craft business photography editing apps with many of the same features.
4. Use Captivating Images
Humans are quite easily visually stimulated and you can exploit this by using effective images and colors with your message.
5. Make Your Site Visually Appealing
Finally, you may have great content and products, but if your site is too busy or is visually disorganized, especially in creative niches, you’ll have a harder time retaining visitors for long. The first thing you need is an attractive site design. There are some great freeWordpress themes out there, but there are also some really nice and reasonably priced premium themes available that are worth the price. You don’t have to spend an arm and a leg on a nice design.
Secondly, over filling your sidebar with graphic buttons can draw focus away from your best content. If you do have multiple graphics, keeping them all the same size, or grouping similar sizes together can help give a sense of organization.
Do you have other ideas for keeping visitors on your site longer? Please share in the comments!