2 Effective Sales Techniques Based On Science

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Are you looking for an effective sales technique for your handmade business? Then do it with science!

2 Effective Sales Techniques Based On ScienceDid you know that 71% of sales reps attribute their inability to close deals to a lack of knowledge? It’s exactly why I scoured the internet to get sales techniques proven to get a “yes” with your prospect, backed by science.

Traditional sales techniques usually involves some psychological tricks designed to give that final nudge. Here are two of the best:

1. Data And Research

If you are running an online handmade business, efficiencies can help massively. Not just in spreading the workload and helping you feel more sane, but when generating revenue as well. Look closely to your analytics and metrics! Find out what’s working and what isn’t. What’s helping your business get more sales? What seems to be something they’re stumbling over?

Data doesn’t lie (at least not most of the time), so listening to the numbers is a critical component to your sales success. This could be the information from your Google Analytics, Facebook Insights, etc.

Data analysis can be a daunting task at first, so try measuring your sales efforts by creating bi-annual reports and make them as in-depth and detailed as possible. Once you’ve gotten to that point, start doing quarterly reports – these can be a little lighter than the bi-annual ones, but still contain a lot of detailed metrics. Then go as granular as monthly – this can be the lightest of the three versions and just looks at your sales on a higher level.

This method will help you see something in a different perspective. By looking at different trends you can make smarter decisions that will ultimately get you more results in the long-run.

2. Don’t Be Too Salesy

Do not be obsessed with getting more sales. Sometimes, you need to focus on your customers’ needs: I’ve mentioned about it before, but it’s worth mentioning again. You may be tempted to sell your customers your top-of-the-line customized handmade creation when they really only need your simple creation.

By selling them more than they want, you may be cutting off future relations with them. Once they realize (and they will eventually) that they don’t need most of what you sold them, they’ll feel bitter and resentful toward you for wasting their money and not looking out for their best interest.

They’ll see you as a “salesperson” and not as a resource.

Now that I’ve shared my 2 cents, let’s hear it from Vanessa Van Edwards, the Lead Investigator at Science of People (a human behavioral research lab), about the 5 killer science based sales techniques:


So what’s your favourite take away from this topic? Please let us know in the comments.

Gary Capps
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