How do you make your business sound unique and exciting when lots of businesses offer the same exact thing?

How To Make Your Handmade Business Interesting To People100% organic… made from high quality… handmade by yours truly… and so on.

Of course, knowing how to articulate our uniqueness is a challenge for many of us — no matter how long we’ve been in the game.

During business planning, you might have thought about having a unique business name, interesting sales pitch, products that draws attention, etc. or maybe until now, when your business is ongoing, you’re still wondering how to make your business interesting to people.

Try the“The Four P’s.”!

There are so many YouTube videos with theory based advice, but this video by Marie Forleo narrowed it down. Those were great, practical examples for any business to put to use.

So here it is:

Yes, it is definitely about letting your personality and voice come out and show. Once I started to realize this, I created lead magnets that were a lot more real and the number of sign ups to my email list and social media platforms doubled!

But personally, I think there are 5 P’s and PROCESS should be included. There are plenty of businesses out there that differentiate themselves by their process.

How about you? What do you do to stand out from your competition?

Gary Capps

I live in the one of the most beautiful places in the world on the Sunshine Coast in Australia with my wife and our 2 dogs, Poppy and Mia. Since 2009 I have helped over 15,000 handmade business owners to grow their business with our software and free tools designed for todays entrepreneurial artisan.

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