Do you want to create a logo that is perfect for your handmade business?

Creating or redesigning a logo is like walking a tightrope: you have to balance an innovative new style with customers’ old expectations.

Of course, you have a reason for creating or redesigning your logo – whether that’s to make it look cooler or showcase different traits of your brand’s personality. But since people already know and (hopefully) love the old logo, changing it has the potential to disrupt their perceptions of your company.

So how do you create a cool new logo, without making your brand unrecognizable?

A common mistake that most people make with their first logo design is to try it on their own without knowing its importance and the things that make a great a logo.

It’s not as daunting as you think as long as you take a few careful principles into consideration.

So what makes up a perfect logo design recipe that will make your competitors jealous?

This infographic by Company Folders will provide you with tips and ideas related to each of the qualities that a successful logo design must have:

Some small businesses in the handmade industry think that a professional-looking logo is only for big companies or high-capital corporations. But the importance of a logo for a small business can’t be underestimated.

Apply these tips into your logo and see the difference on how people think of your business.

Gary Capps

I live in the one of the most beautiful places in the world on the Sunshine Coast in Australia with my wife and our 2 dogs, Poppy and Mia. Since 2009 I have helped over 15,000 handmade business owners to grow their business with our software and free tools designed for todays entrepreneurial artisan.

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