Do you want to reach your potential customers through Instagram? Are you wondering if it’s time for your business to be on Instagram?
You’ll get your answers by the end of this post.
To start with, you have to understand why businesses are using Instagram to expand their reach. Because it makes sense when you consider that 80% of people follow a business on the platform.
It is also accessible via desktop, although it works best through their mobile app. Instagram is free in both the Apple App Store and the Google Play store.
In every social media, there are pros and cons to having an Instagram business profile, and many people are scared to start using Instagram because they don’t want their engagement to drop like it has with Facebook pages.
But is there any truth to that? What about the advantages of getting new followers? Instagram is visual-based social media and when you say “Visual” it is also synonymous to creativity and imagery which are the key principles of handmade artists.
This presents businesses with an opportunity to market your products to a more targeted and interested audience without spending an enormous amount of money on paid advertising.
And there are a lot of businesses that have yet to take advantage of what Instagram has to offer.
Find out if an Instagram profile is right for your business with this infographic from Virtualeap:
If you have decided to start using Instagram, here’s a video by Neil Patel on how you can start getting followers:
If you are already on Instagram and you want more advanced tips to get more followers, check this video from Girl vs Globe, a full-time Instagrammer:
We hope that these tips will improve your business’ engagement and sales. Please let us know what your Instagram page is we would be happy to look at it and share with other handmade artists.
You can also find us on instgram at @craftmakerpro and we provide tips and blog updates.
Good luck on your start to using Instagram for Business!