If you have a craft business in need of marketing push, you might benefit more by improving your search engine optimization (SEO). As a specific and technical niche, a craft business will likely have a niche market, and as such you need to identify the ways on how your business not just reaches your audience but also appeals to them.
Knowing basic and fundamental SEO elements can get you a good head start when it comes to maintaining a stable ranking from search engines – but knowing how to improve your SEO for your craft business can actually help you get to the top of your marketing game, especially if you pair it with a well-planned campaign of your creation. This article will explain just how that kind of concept works for your business’ benefit.
It might help to look into a few statistics first. For instance, were you aware that 79-percent of all search traffic in desktops have gone to Google alone in 2017? Next up were other search engines such as Bing, Baidu, and Yahoo at 7.27-percent, 6.55-percent, and 5.06-percent, respectively.
This basically means playing by SEO means having to go with how Google wants things to be run – as after all it does receive 63,000 searches for every second for every day. This essentially means part of your buyer persona’s personality is to want to have a sense of control when it comes to the buying process.
Getting Your SEO Game On: Improving This For Your Craft Business
When you want to push for better traction for search engines, improving your SEO game is definitely the step to make. While companies such as NO BS Agency are capable of assisting you in this regard, it’s much better to first wholly and fully understand yourself how you can improve your craft business’ SEO efforts. That way, you can have a much clearer direction in mind with what you need special services for, and what you’d much rather do yourself. After all, taking a personal approach when it comes to improving your rankings for Google can also make you more hands-on with your business. Here are some ways to improve your SEO endeavors for your craft business:
Get to know your keywords on an intimate level: Keywords are the hallmark of SEO, as they’re basically what everything revolves around in order to make your site rank in various search engines. Don’t just “dictate” what keywords you want your site or brand to rank in, but rather study the way they can help you, your competition, and how they affect the market in general.
For instance, if you’re marketing yourself as a craft business owner, “craft tools” might seem like a good keyword. However, this appeals to a huge demographic -ranging from those interested in buying craft tools, or those seeking information about it. A more specific keyword such as “buy cheap craft tools” can at least zero in on the kind of audiences you’re expecting. Phrase keywords to have an easier conversational tone to it, so audiences can interact with you much easier, and you can attract more viewers using similar keywords.
2. Original and Relevant Content
Get to create original and relevant content all the time: Don’t just rely on duplicated content or writing what other people have already written, as this can ruin your rankings. Instead, try to make sure you avoid plagiarized content and make content that actively interests your reader base. This means sticking to what your site or branding’s voice is about, and focusing your content efforts there. Make posts, images, infographics, videos, blogs, and other forms of content with this in mind. Prioritize enabling your content to be relevant to your viewers and audiences, so they’ll be more inclined to share them and interact with you in the process.
3. Internal Links
Get to prioritize adjusting your internal links and navigation: When you have your site up and running for a while, it’s important to make sure it’s structured with ease of access and navigation in mind. The more a page is linked back to, the more important it is for search engines. It’s also important that you prioritize the “unimportant” pages and trying to boost efforts of linking to them in order to improve your overall performance.
For instance, you can optimize by auditing elements and pages that have little content but have a lot of inbound links. Then make sure you preserve PageRank by making sure these pages have noindex codes so search engines don’t have to index these pages, and make sure nofollow links exist in all inbound links in these pages. That way, you don’t necessarily waste PageRank flow on pages you know won’t exactly rank properly.
4. Website Elements
Get to improve on your speed and on your on-site elements: It’s important to make sure meta descriptions and meta titles are optimized to fit your content offerings, and your site’s loading speed is apt for your components. As such, you should make sure meta descriptions and titles exist in each page of your site and that it’s both optimized and relevant to your needs.
It’s also important to check text formatting, images, bullet points, ads, external and internal links, content length, and H1 tags to make sure everything is in order. Likewise, make sure your site’s loading speed is stable and fast enough to make sure all images and other on-site content load for your users. Assess how long each element loads to make sure how pieces of code or images can be optimized to lessen overall loading time.
Get to earn your links and not buy them: A lot of inbound links get “bought” from other sites because of how quality and quantity of inbound links work. However, if Google finds out you buy or sell links, your ranking can drop on significant levels.
Instead of spending your money to buy links, use it to create content that will actually attract inbound links because it’s relevant to your audience and other creators. This at least ensures both your site and your brand are offering value to your consumers.
The Bottomline: Craft Business SEO Can Up Your Business Recognition
Having a craft business is no easy thing to maintain, nor is it easy to improve SEO for optimum digital marketing performance. This doesn’t mean it’s impossible, however. Sometimes, it’s important to remember that your SEO for your craft business really relies on how you want to present your particular branding across a prolonged period of time, and what kind of customers you want to target.
Understanding these elements and how they play together is an integral part in making sure the appeal of your craft business stays not just throughout your SEO, but throughout your entire branding. With the above tips in mind, you’ll at least hopefully get the nudge you need to the right direction when it comes to improving your craft business’ SEO for your needs.