Can you think of the last time you bought a product and you just can’t wait to tell your friends about it? Do you remember having an awesome experience at a craft show and later on posting about it on social media?
So what is Word-of-Mouth Marketing (WOM Marketing)?
Also known as “WOMM” or “word-of-mouth advertising,” WOM marketing includes buzz, viral, blog, emotional and social media marketing. Word-of-mouth marketing (WOM marketing) is when a person’s interest for a business or product gets involved in their daily dialogs.
It’s an organic way of spreading information that are like viral marketing, though unlike viral marketing, it spreads by more natural channels and are more reliable and powerful. It is also free advertising triggered by customer experiences – and usually something that goes beyond what they expected.
92% of consumers trust word of mouth over any form of advertising making it a smart strategy for a handmade business to embrace.
Now, how can you use this to your advantage? Check this infographic below:
If you want to learn more, watch this video by Neil Patel to learn more on how you can grow your business through word of mouth marketing: