Don’t wait until January to work on your marketing plan. Take this down time to reflect and hit the ground running in January before your competition.
A social media marketing plan is the summary of everything you plan to do and hope to achieve for your business using social networks. A solid annual marketing plan should be structured with a disciplined approach to reaching your business goals and objectives, yet flexible enough to adapt to changing market conditions and business opportunities throughout the year.
Put simply, every action you take on social networks should be a part of a larger social media marketing strategy.
That means every post, reply, like, and comment should all be guided by a plan that’s driving toward business goals.
It might sound complicated, but if you take the time to create a comprehensive social media strategy, the rest of your social efforts should follow naturally. Everyone can do this if they approach it correctly.
Today, I found a very interesting video by Kimberly Ann Jimenez. Learn what a social media marketing plan should include, and follow her 2017 plan for creating your own.
Going forward into 2017, social media will continue to play an exceptionally large role in handmade business marketing strategies. And as long as handmade businesses are willing to change up their methods and focus on what delights their prospects and customers, then next year will be nothing but successful.