When you are developing a brand for your handmade business, one of the most important considerations is your mission. It is your mission that should drive everything else that your business does. It is the internal anchor for everything else that you do in your business. It’s that important.
Up until this moment, you may not have considered a mission statement to be very important…or relevant to you. Perhaps you are under the impression that mission statements are just for non-profit organizations.
So why you should make a mission statement?
A mission statement can guide your business in good times and bad. A meaningful mission can act as a moral and corporate compass. It can help you make decisions aligning with your values and goals.
It provides your company with direction. It helps you find the right customers…your most profitable customers.
A well-crafted mission statement can provide the focus and motivation you need to take your business to the next level. These are the values that drive your business personality, customer service, and marketing messages.
Let’s face it – you’ve probably read a lot of mission statements that are extremely boring. They don’t get you all fired up. So here are some tips that will help you create a mission statement that your customers would love to read.
Sample Mission Statements
The Elephant Sanctuary: “A Natural-Habitat Refuge Where Sick, Old and Needy Elephants Can Once Again Walk The Earth In Peace and Dignity.” One powerful statement that evokes emotion and instant attachment to the cause of this organization.
Sun Microsystems: “Solve complex network computing problems for governments, enterprises, and service providers.” A simple mission statement identifying who their market is and what they do.
Ben & Jerry’s Ice Cream: A product mission stated as: “To make, distribute & sell the finest quality all natural ice cream & euphoric concoctions with a continued commitment to incorporating wholesome, natural ingredients and promoting business practices that respect the Earth and the Environment.” This mission inspired Ben and Jerry to build a cause-related company.
Joe Boxer: “JOE BOXER is dedicated to bringing new and creative ideas to the market place, both in our product offerings as well as our marketing events. We will continue to develop our unique brand positioning, to maintain and grow our solid brand recognition, and to adhere to high quality design standards. Because everyone wants to have fun everyday, JOE BOXER will continue to offer something for everyone with fun always in mind.”
Each sample mission statement conveys the business founder’s core beliefs and values.