What To Say To Make People Buy Your Handmade Products

Craft Maker Pro » What To Say To Make People Buy Your Handmade Products

Still, as creatives and makers, it’s easy to forget about the business-side of, well, your business!

What To Say To Make People Buy Your Handmade ProductsHandmade sellers that create their own products by hand are much more invested in their product. They pour their heart, soul and energy into each and every item they produce.

And when you participate in a craft show, you just sit there and without an idea on what to say when a potential customer goes to your booth.

The most basic thing to keep in mind is to know how to greet your customers. And then they start to ask questions about your products.

Some of them may be classified as difficult customers and might start saying “I can do that”, “that’s too expensive”, etc. But, don’t worry. There is a great way to deal with difficult customers.

Here are a few things to say to people to make them buy your handmade products:


Where do you go when you want to buy birthday gifts for your friends or families? What do you do when you want to have a unique accessory, fashion item or something different from mass-produced jewelry?

Many people have started to favor handmade goods to help express their individuality such as wearing handcrafted earrings or decorating their house with handmade candles.

Since handmade goods are made by a person, not in a factory, no two items will be identical. People are attracted to this uniqueness.

Some people say buying handcraft items means supporting artisans directly so that they could continuously work on their creative arts as well as use their talent to make people be happy.

Moreover, some people believe purchasing handmade could contribute new eco-friendly business models since many artists use recycled materials.

Now it’s your chance to turn your passion into profit. The one thing I noticed from these handmade goods merchants is that they all encountered challenges in their businesses, and they all made mistakes.

They started to be clueless and don’t know what to say to potential customers. They weren’t business experts or extremely technically savvy people at the outset.

Yet, they persevered and succeeded to create a business around their ability to create something amazing with their hands.

If you’re a maker, let us know in the comments below. Tell us all the things, fears and barriers that are holding you back.

If you know someone talented that needs to be monetizing their passion, share this blog post with them.

Gary Capps
Latest posts by Gary Capps (see all)

  1. Hi my query is how to price a really unique handmade card or a gift item when your product is really innovative and out of the box. Plus how to sell them in a developing country where to each person money matters a lot who don’t want to spend money. What should be the business model and strategy for doing business so that its not costly and within every buyer’s reach.

    1. Pricing can be complicated but starting out by knowing your costs of materials and time is the best way to begin. Once you now what it costs to produce then you can start pricing for sale to make sure that you make a profit.
      Your business model may need to target people outside of your area if you dont think that they will purchase so you could look at online ways to sell your products.

  2. hi I having been going to craft shows for about three years I find sales are low I sew childrens pj stuffed elephants ,nighties , aprons ponchos dresses etc I each one is different I add my own twist ,love what I do I am kind of shy how can I make this work what am I doing wrong or lacking ?

    1. Hi Eileen,
      I’ve been there ?? it’s so frustrating I know. Just from my own experience’s there could be so many different things that could be part of the “reason why”. Anything from too much on the table (too cluttered, or cluttered looking), mixed market messages (all kids, mom’s & Kids, etc), wrong events, display setups, inconsistent attendance, etc. So difficult to help with without photos or a website/link to something online. But that’s just MY opinion ☺

  3. I made a Christmas cards as my hobby but then mt desire about handmade card turn into passion so I have decided to do more than just a cards. I am planning to grow in Handcraft business yet I am still in the step 1, maybe because of the lack of supplies and I dont have one to display. I don’t have a very good ideas how to say to promote my handmade cards especially in the future I’ll make a gift for wedding or birthday. That increases my hesitation too in pricing item, some of people don’t really understand what is tbe diference of handmade and factory made.

    Maybe I have too much worries here. I hope to hear a motivation from you. (please do excuse my poor

  4. I would like to grow my business as a seamstress. I make mostly aprons and have a few dedicated buyers. Through your experience can items be made with NFL fabric and be sold?

    1. Hi Cynthia

      This sounds like a good idea to maybe trial the idea with some custom made items to start with. You could maybe showcase some designs and take orders for custom delivery to start with to gauge the interest. It would mean longer turn around times and less profits to begin with but its a great strategy to trial the market without putting our much expenditure of both time and finances.

      Good luck 🙂

    2. Be careful with licensed material. You can get in trouble with copyright issues if the brand decides to come after you. Different companies sell licenses to be able to make products with their branded material for profit. Disney, especially, likes to go after small businesses that make products from their characters.

    3. Hi Cynthia,
      I agree with Gary regarding making some Collection Sample pieces for the NFL aprons, although I would suggest also adding your local big College Teams to that collection so maybe call it a Sport Lovers Collection. When you market them just let people know that unless aprons are already made they’re considered a Custom Order and will take X-XX Days to Process before being ready to mail.?

      And as long as you are purchasing fabric that is Already licensed by NFL/NCAA/Disney/etc. then you are alright. Allison is referring to when you create something original without any license … but if you are using Licensed material then you should be completely covered – be sure to Keep records & receipts for the materials.

  5. Hello,
    we have started an event coordinating company which 90% of our decoration items are hand made.
    I was wondering if you would be able to let us know how to mention handmade decorations in our advertisements. Also, some marketing tips would be greatly appreciated.

    Thank you in advance,

    1. Hi Anahita

      I would definitely focus on imagery of your decorations in any promotional material and you could also feature some of the artists in your brochures as well to provide that human connection, people like to be able to connect with the person who made a handmade product, especially if they are from the area they are in as it makes them feel supportive of the community.

      Good luck in your ventures.

  6. I make felt MICE in clothes, each is different. I charge $10 each for them even though any times that is not cost effective. I am trying to stay within what the local traffic will bear/buy…I know I am under selling my items but I would rather sell something than pack it all up and go home with nothing…

    1. Hi Beverly
      We totally understand that you need to sell something but the issue is if you are underselling your items and not making any money the reality is that you are actually better off sitting at home.
      If you are doing this for a hobby and don’t need the money, then great, have fun, enjoy it for what it is.
      If you need the money then try looking at your pricing and marketing to see how you can either reduce costs, or position yourself to increase the price.

    2. Beverly from years of experience if you are having to discount your product to sell “just something” at a show there are two (2) things to take away from those event.
      #1. Those people are NOT your customers. Meaning they won’t be the long-term relationship customers that you want & need. These are the customers just looking for something for a bargin.
      #2. Each of those events is NOT a worthwhile one for you – at least during that month/season (if you are in a state that has “seasonal visitors” say like areas of Florida). By this I mean this event/location is not drawing the customers your product NEEDS and is willing to pay a Fair price for.

      Additionally, and this is a difficult one for All of us to swallow because we want to offer our wonderful items at great price & see them go home with someone who Loves them as much as we do when we created them. But when we price items so Low, especially Below our costs let alone below our costs + labor hours, it actually Devalues our items ? and so customers see our items as being “not worth what we Really want & know it’s worth”. And truthfully I have sold MORE once I raised my prices to account for everything including profit.

  7. I make homemade jams, jellies, pie filling, pickles, canned produce and some crafts like homemade msaon jar snow globes. Everyone says that I’m too high and I think that I am reasonable. People keep saying that I’m smart for doing it, but doesn’t want to buy. I’m thinking that if you like it, why don’t you buy something?

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