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“An ad is finished only when you no longer can find a single element to remove.” Robert Fleege

Perfection is vital in creating an ad and photography is the single most important element of most advertising campaigns. Photography is a form of communication. The images chosen have the purpose of creating an effect and setting a tone for the viewer.

Watch this video for some tips and tricks on how to create a professional looking ad:

Tip: You have to be clear about the line your business wants to take with the product, the kind of image you want it to possess, and the message you want it to convey.

That’s a wrap to our Craft Photography series.

Read the whole series in our Craft Photography Tips:

We hope you find them useful!

If you have other ideas on how to make a captivating product image, please share it with us through the comment box.

Gary Capps

I live in the one of the most beautiful places in the world on the Sunshine Coast in Australia with my wife and our 2 dogs, Poppy and Mia. Since 2009 I have helped over 15,000 handmade business owners to grow their business with our software and free tools designed for todays entrepreneurial artisan.

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