Have you tried searching online and seen that videos have better ranking than other blogs and website? Do you wonder why?

video-marketingHave you thought about video marketing to promote your craft business but are unsure as to where or how to begin?

If that’s the case let us help you get started with video marketing.

Despite the fact that video marketing is more affordable and easier to do than ever, most craft businesses still aren’t taking advantage of it.

So first, why should you try video marketing?

  • YouTube is owned by Google, so each video you publish on YouTube has the potential for high search visibility.
  • A video is a great storyteller and keeps consumers glued to your site.
  • People love to comment on videos, and that’s where you can learn more about your customers.
  • Videos add the “wow” factor to your online marketing. Not to belittle the written word, but videos add a punch to your marketing efforts that write-ups just can’t.
  • It stimulates more senses. Video is the best way to reach lots of potential customers and get your marketing message seen (and heard).

Your Video Marketing Guide:

1 – Links

One of the best ways to turn YouTube views into traffic and sales is to invite people back to your website at the end of your videos.

If you’re watching a TV ad, you can’t just “buy now.” You have to go somewhere else like your phone or laptop. As an online seller, your customers should never be more than one click away from the opportunity to buy the product or service you are selling. Make it really easy for them by including a clickable link right in the video description box.

2 – Keywords And Descriptions

Optimizing your videos is key. When you upload to various sites, the titles and descriptions for your videos must be different. It is important to include the right keywords, as well. Learn more about keyword research with Google’s Keyword Planner. It’s also important to include contact information.

3 – Video Ideas

Video marketing is about making a series of videos so that viewers will have something to look forward to after watching your videos. As a crafter, you can make a ‘do-it-yourself’ tutorials, review software you use such as Craft Maker Pro*wink*,  your new discoveries, and a lot more. Inject humor, use creative graphics and do anything you can to get your video to stand out from the rest. You should make every video dependable, engaging and useful for your target audience.

4 – Share To Social Media

A successful video is online video + social media marketing. Incorporate your videos to your social media accounts such as Facebook, Pinterest and Twitter.

Boost your video marketing idea by reading our 30 Free Ways To Promote Your Craft Business And Products Online.

5 – Video Creation

Now that you have an idea on how video marketing will work for your craft business, it’s time to make your own video!

Below is our collection of Video Creation Series to help you get started:

As you can see, it is not too hard to use video marketing. Use the tips you just read to plan your video marketing campaign. Millions of people use the Internet daily and millions more watch videos on the Internet daily. Don’t let this opportunity pass you by.

Gary Capps

I live in the one of the most beautiful places in the world on the Sunshine Coast in Australia with my wife and our 2 dogs, Poppy and Mia. Since 2009 I have helped over 15,000 handmade business owners to grow their business with our software and free tools designed for todays entrepreneurial artisan.

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