Are your social media accounts an essential part of your handmade business? Then they need to start looking like they are!
To blaze up your content, you need to fuel up your social media accounts. You can’t just create a great post and share it on social media, and expect it to generate tons of awareness, engagement, and sales. You need to put thought and structure to your pages to ignite that content and help it to spread.
Here is a simple seven-day checklist you can use to makeover your social media presence and start your online marketing right.
Day 1: Audit Your Current Social Media Presence
Profiles: Where does your handmade business have pages and profiles across the Web? List them all to know where to start, including the user name, URL, and important information for each site. This will make your next social media audit a much quicker process.
Password: Secure a strong, and unique password for each of the profiles. Make sure you have a different password for each account, and if multiple people need to access your passwords, search for a secure password manager such as Lastpass.
Task List:As you go through each site, note on your audit document each of the following that need to be created, revised, or updated: descriptions, profile photos, cover photos, logos, videos, and product and service descriptions.
Review your basic business information, like your business phone number, address, website, and email addresses. Make sure that the way you spell, punctuate, and abbreviate each word is correct. Also, check your logo, profile image, or cover images, etc. You might feel the need to update it as well.
Day 2: Facebook
Facebook Setup If you don’t have an account yet, setup a Facebook fan page to get started.
Cover Photo: A cover image can be 851 x 315 pixels.It should be no more than 20 percent text, so focus on a bold and inviting image.
Profile Image/Logo:A profile image should be 160×160. While it’s displayed as an overlay in the corner of your cover image, it should be clear and recognizable at 90×90 pixels.
Page Content: Under “Edit Page” you can change various pieces of content affiliated with your page, such as your subcategories, address, short description (this shows up under “About” on your public page and is short, so keep it pithy!), awards, products, and more.
Settings: Don’t forget to check your page’s settings. Under “Edit Page” you can select to see exactly how your page is operating and make sure you have it set up ideally for how you are running it today. For example, you can change the posting ability, private messaging settings, tagging ability, restrictions, and other page settings that affect how your page functions.
Day 3: Twitter
Twitter Setup: If you don’t have an account yet, setup a Twitter account to get started.
Display Photo/Logo:This should ideally be a square photo that uses your photo or logo and is recognizable at a small size, like 90×90 pixels.
Cover Photo: The recommended size for Twitter’s cover photo is 1252×626 pixels, with a maximum file size of 5 MB.
Bio Section: This section allows 160 characters to describe your business. Double check your location and confirm your website.
Background:It is recommended to use 1600 x 1200 pixels and under 2 MB in size. Coordinate background and link colors
Day 4: Pinterest
Pinterest Setup: If you don’t have an account yet, setup a Pinterest account to get started.
If you aren’t using Pinterest, now is a great time to consider it. The site is growing exponentially and is the second-highest driver of website traffic of all social media platforms, driving more website traffic than Google+, Twitter, LinkedIn, and Reddit combined, which is a marketing must have for your handmade business. If you have an account, you can convert your account type to a business at business.pinterest.com
Profile Image: This should be your business logo and is a square image format at 211×211 pixels, which displays at various sizes across the site.
Bio:It allows 200 characters to convey what your business is. Make sure you’ve got the most relevant location.
Boards, Board Covers & Descriptions:Update your Pinterest boards by changing board names and descriptions and selecting new cover images for each board and arranging them into a new order on your page.You can also update the description or category for each board by clicking “Edit.”
Day 5: YouTube
Youtube Setup: If you don’t have an account yet, setup a Youtube account to get started.
Channel Art: YouTube recommends a photo at 2560×1440 pixels to best display across all devices with a “safe” area within this image for text and logos of 1546 x 423 pixels centered within the image.
Channel Icon:Have a high-resolution, square image that displays well at smaller sizes. 800x800pixels is what YouTube recommends.
Description: Under the “About,” section, update the description of your online handmade business. The first few sentences of this description show up most prominently on the site, so make a proper description and include relevant keywords.
Links: You can include links to relevant sites such as your website and social pages.
Videos:It’s important to review each video and make sure your titles are catchy enough to get viewers to watch your video and contain important keywords. Check your descriptions and include important keywords and links to your website or product. You can also update your videos by creating playlists and organizing them by type, product, or service, to make watching your content easier.
Day 6: Google Plus
Claim your Google+ Local page. Log in to Google+ and navigate to your page from the square profile image in the upper right-hand corner. Once you’ve selected your page, you can go to the individual elements you want to change.
Google Plus Setup: If you don’t have an account yet, setup a Google Plus account to get started.
Cover Image:Click “Change Cover” on the cover image. You can upload up to 2120×1192 pixels.
About Section: Select the “About” tab on your profile and navigate to the “Story” module, where you can update your page’s tagline or add an introduction. You can format these with bold, italics, and even hyperlinks to share more about your business and products. Consider adding the link of your website, blog, and social media profiles.
Confirm Business Details & Contact Information: If you have a local page, review all its details, because this content feeds into other Google properties like Google Maps. So check your phone number, address, email, and hours of operation to make sure they are up to date and consistent across your Web presence.
Day 7: Other Profiles
This could be Instagram, Etsy, Wanelo, Zibbet, etc. Generally, you need to check your bio section; it must convey complete information about your business. Add your location to the profile and include your company’s website.
That’s it! Give your social media presence the makeover it needs. Please let us know what you think about the pointers above through the comment box below.