According to Facebook, for people with lots of friends and Page likes, as many as 15,000 potential stories could appear any time they log on.Rather than showing people all possible content, News Feed is designed to show each person on Facebook the content that’s most relevant to them. Of the 1,500+ stories a person might see whenever they log onto Facebook, News Feed displays approximately 300.
1. Post Relevant Photos
Although Facebook has made moves to crack down on photo posts with links, so far it seems that images on Facebook remain among the most engaging posts. While I’m in no way suggesting you should post photos just for the sake of clicks, it seems that photos are a key play for garnering engagement on your Facebook Business Page.
While optimizing image upload size isn’t a make-it-or-break-it recommendation, it’s best to have the visuals you upload fit in the specific dimensions Facebook allows for posts. Here are three key image dimensions to know:
- News Feed Image: 1200 x 1200 px (actually uploads to 504 px, but this maintains a quality display)
- Shared Link Preview: 1200 x 628 px (actually uploads as 484 x 252 px, but same quality concept)
- Shared Video Preview: 504 x 283 px
While albums on Facebook are great for organization, including photos within an album limits the engagement per photo uploaded. There’s zero engagement on photos added directly to an album. However, if you upload that same image directly onto your News Feed as a one-time update, it suddenly receives much more traction. I recommend first uploading onto your News Feed, and after the initial engagement wears off (about five hours), you can go back and organize that photo update into one of your albums if you really want to.
2. Remove Unnecessary Links
Keep your copy short and catchy by removing the long URL you’re sharing from the text in your post. Your status update is very important, and you want to ensure any characters employed are purely for the sake of sparking a reader’s attention. Any user can click on the generated thumbnail or title for that URL to navigate to the blog post, web page, or any URL you’re linking to — so no need to include it in the copy of your post as well.
3. Punctuations To Use
Do not underestimate the punctuation mark you’re using. According to a study from Trackmaven, a choice of punctuation uses on Facebook gets different results. Each is worth testing for which works best with your audience. Here are the specific ones mentioned:
- Posts with hashtags (#) see 60% more interactions on average.
- Posts with exclamation points (!) see 2.7% more interactions on average.
- Posts that ask questions (?) garner 23% more engagement on average.
4. Remove Extra Characters To Post Title
When you’re uploading a link directly to your News Feed, if the original post has a lengthy title, be sure to click into the title to edit it. Any title above 100 characters gets cut off when posted on your Facebook Business Page, and you don’t want the core message to disappear as a result!
5. Best And Worst Time To Post
The best and worst times to post on social media is an art as it is a science, and there is no one-size-fits-all approach to this strategy. But by looking at what tends to work well for most brands, and then working backwards from here by doing your own experimentation and tweaking the end results, you can fairly quickly figure out the right approach for you.
Links posted in Facebook from 1pm to 4pm result in the highest average click-throughs. The peak time of the week was on Wednesday at 3pm. Links posted after 8pm and before 8am may have more difficulty achieving high amounts of attention.
6. Emoticons Use
According to an AMEX Open Forum study, emoticons can result in a few different results on Facebook:
- Posts with emoticons receive a 33% higher share rate.
- Posts with emoticons receive a 33% higher comment rate.
- Posts with emoticons receive a 57% higher like rate.
With these 6 best practices under your battle belt, you’ll be prepared to completely dominate on Facebook.
How about you? Do you want to share your own Facebook strategy that really works? Please let us know in the comment box below.