Effective marketing is not necessarily costly, nor is it rocket science. With 90 Million monthly active users, the Instagram community can help you in you promote your products on a budget.

instagram-newCompanies are aware of this new opportunity, and many big names have already jumped on board: Starbucks, MTV, Nike, Marc Jacobs, Red Bull are but a few examples of multinationals that adopted the mobile photo app early.

Handmade businesses are also taking notice of Instagram, and many of them have already seen some impressive results when it comes to telling their brand’s story and engaging with customers online.

Instagram is particularly relevant for those people who are selling products online. That includes Etsy vendors promoting their shops though Social Media. But as it turns out, many of them are still wondering how to best use Instagram in a way that will actually help their sales.

Let’s look at these 5 useful tips to rock Instagram:

instagram-infographic

Activate Instagram on your phone to give your product photos a refreshed look. You may also check other Instagram users to get a few ideas on how to market your business using Instagram.

Why Use Instagram?

What a better use case to start with than Instagram itself? They feature the best images of the week, top images from #hashtags, images that spread the message about charities and current events, and much more. It is a very promising social media site for handmade artists.

Grow your Instagram followers by using #hashtags in your posts and by linking to your Instagram profile on your website.

The Fundamentals For Instagram Marketing

The fundamental strategies when regarding customer experience are:

  1. Learning to listen
  2. Creating engaging conversations
  3. Posting ingenious images

Posting ingenious images in Instagram can be tricky because if you upload images from your phone, the image will be cropped to fit Instgram. However, there are other apps (example: Instasize and PhotoGrid) you can use to scale the images and be displayed without losing its quality.

By making sure you are practicing these essentials, you will develop a healthy Instagram account that will draw in new visitors and eventually establish an entertaining hub for followers to come back to time and time again.

If you are looking for other ways to market your business on a shoestring budget, check these awesome articles and see what suits your needs:

  1. Huge List Of Free Places You Can Advertise Your Handmade Business
  2. Facebook Marketing Tips
  3. Pinterest Marketing
  4. E-mail Marketing

If you are still contemplating whether Instagram could be an effective marketing tool for your handmade, ask yourself two questions: Is my target audience active on it? Are my competitors successful with it? If the answer to at least one of these questions is yes, then there is no doubt you should be using Instagram to promote your handmade products.

Gary Capps

I live in the one of the most beautiful places in the world on the Sunshine Coast in Australia with my wife and our 2 dogs, Poppy and Mia. Since 2009 I have helped over 15,000 handmade business owners to grow their business with our software and free tools designed for todays entrepreneurial artisan.

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