Ready or not – here it comes! The holiday season is just around the corner and for most businesses it’s time to plan their marketing strategy for the most active shopping period of the year.

10 Halloween Marketing Tips For Handmade Sellers1. Hold A Halloween Contest

Holding a contest is one of the best ideas you can use engage with your audience, attract extra traffic to your website, and grow your fan base on social media. Consider picking the contest winner by a voting on social networks. This is a great way to go viral, as it encourages the participants to go to their friends for votes and likes, thus spreading the word about your brand. Consider using hashtags in your contest – so that the participants submit their entries not to your specific page, but to their own social accounts. This can help your contest reach out to a wide audience.

2. Free shipping

Treat your loyal customers with free shipping! If you have low-prices items, offer a coupon for free shipping that requires the purchase to be over a certain dollar amount so you don’t lose too much money on the deal.

3. Savings Offer

This could be half off a bracelet when they buy a pair of earrings, or combine a handmade scarf, hat and gloves as a discounted gift set.

4. Pre-order Discounts

Create a photo post and show some of your finished pieces (or in-progress pieces) via your Facebook or Twitter page. Offer a discount to whoever is willing to pre-order the item before its official release.

5. Halloween Bundles

Bundling products together is a great way to sell more over Halloween and attract curious site visitors. The goal here is to put together a themed bundle that can be promoted on social media, and email list.

6. Halloween Freebies

Try to find a reasonably priced Halloween-themed item that’s easy to ship with a customer’s order. This will help new customers make their first purchase, and returning customers feel like they’re getting a great deal. Your freebies will also give you additional imagery for your Halloween creative needs!

7. Free Ebooks

Make an ebook or buy a private label ebook for your buyers. This could be gift guides to suit every person on their list, a care manual for how to store and maintain their new items, or a style guide if your items are wearable.

8. Gift Guide Goodies

Create a gift guide and post it on your blog, offer a special deal for your items that are included in the guide. This can be done multiple times, as there are so many different people we shop for this time of year.

9. Exclusive Sales

Prior to your Halloween sale, offer your loyal customers an exclusive chance to get in on the deal a day/week early. Let them pick over the good stuff before you post your products to your website.

10. Specials

Offer a discount coupon or special sale to reward purchases made early in the season.

That’s it! Whatever your Halloween plans, be sure to let people know about them. Spice up your website with Halloween-inspired imagery and content.Use your email marketing strategy to let your followers know. Make this a Halloween your customers and prospective customers will never forget!

Happy Halloween!

Gary Capps

I live in the one of the most beautiful places in the world on the Sunshine Coast in Australia with my wife and our 2 dogs, Poppy and Mia. Since 2009 I have helped over 15,000 handmade business owners to grow their business with our software and free tools designed for todays entrepreneurial artisan.

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