Still, as creatives and makers, it’s easy to forget about the business-side of, well, your business!
And when you participate in a craft show, you just sit there and without an idea on what to say when a potential customer goes to your booth.
The most basic thing to keep in mind is to know how to greet your customers. And then they start to ask questions about your products.
Some of them may be classified as difficult customers and might start saying “I can do that”, “that’s too expensive”, etc. But, don’t worry. There is a great way to deal with difficult customers.
Here are a few things to say to people to make them buy your handmade products:
Where do you go when you want to buy birthday gifts for your friends or families? What do you do when you want to have a unique accessory, fashion item or something different from mass-produced jewelry?
Many people have started to favor handmade goods to help express their individuality such as wearing handcrafted earrings or decorating their house with handmade candles.
Since handmade goods are made by a person, not in a factory, no two items will be identical. People are attracted to this uniqueness.
Some people say buying handcraft items means supporting artisans directly so that they could continuously work on their creative arts as well as use their talent to make people be happy.
Moreover, some people believe purchasing handmade could contribute new eco-friendly business models since many artists use recycled materials.
Now it’s your chance to turn your passion into profit. The one thing I noticed from these handmade goods merchants is that they all encountered challenges in their businesses, and they all made mistakes.
They started to be clueless and don’t know what to say to potential customers. They weren’t business experts or extremely technically savvy people at the outset.
Yet, they persevered and succeeded to create a business around their ability to create something amazing with their hands.
If you’re a maker, let us know in the comments below. Tell us all the things, fears and barriers that are holding you back.
If you know someone talented that needs to be monetizing their passion, share this blog post with them.