One important thing when creating your handmade business’ social networks plan is choosing the most effective networks and correct timing to get in touch with your customers. In order to do that efficiently, you have to recognize the right etiquette for each and every platform.

Look at it this way when you’re traveling in a foreign country. Whatever you’re intentions are, your activities can make you seem like a rude tourist.

I am going to show you the best ways to choose your social media channels based upon the ones your customers are using, as well as when they’re probably to engage with you.

1. The Right Time To Engage

You can figure out your potential customers’ social media routines by paying attention and seeing where, when, as well as just how they’re most active online. Check whether they’re using social networks personally to get in touch with family and friends, or if they likewise connect with brands.

Possibly they use it to collect product details or obtain customer service when they have a trouble and expect immediate response. Get familiar with your clients’ habits by seeing just what they do in the social media platforms like Facebook, Instagram, Twitter, etc.

2. Talk To Customers

You can also find out information about your customers’ social media sites choices by talking to them directly. There are several ways to do this. If you have a newsletter, you can ask them to complete a quick survey or feedback.

You can write a brief post in your newsletter and ask them to follow you so you could get to know them better. Does your business have a forum or Facebook group with active members? That could be a good place to begin a discussion. In a bricks-and-mortar store, you can encourage your employees to talk to them about what social media channel they always use.

3. Spy On Your Competition

Another way to understand your customers is to check on your competitors’ social media profiles. Since a lot of social media sites are public, it’s easy to see if your competitors’ articles are obtaining engagements and shares, or maybe they’re simply spamming.

Determine whether their web content is working or not. Figure out how you can do it better. Facebook have obtained more than a billion active users, so you should also build your presence there.

4. Don’t Spam

You are selling beautiful and Instagram-worthy handmade products so you should be all over Instagram, right? Isn’t Twitter the best place to share quick messages and business’ content? The answer to all these is it depends. It relies on what your customers are searching for and whether you can be valuable in a non-spammy method.

While your blog post can be self-promotional, most of your content needs to be focused on supplying value, not about getting traffic or sales. The Hootsuite Blog recommends organisations think about the policy of thirds, 1/3 of your content must be about your products, 1/3 need to be sharing other peoples’ content, and a 1/3 should go to building connections for your brand.

Whichever social media platforms you pick, remember you have to gain your customers’ confidence by showing and also doing, not just informing, and that does not happen overnight.

Gary Capps

I live in the one of the most beautiful places in the world on the Sunshine Coast in Australia with my wife and our 2 dogs, Poppy and Mia. Since 2009 I have helped over 15,000 handmade business owners to grow their business with our software and free tools designed for todays entrepreneurial artisan.

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