According to a survey from Dimensional Research, around 90 percent of respondents who recalled reading online reviews admitted that positive online reviews influenced buying decisions, while 86 percent said buying decisions were influenced by negative online reviews.

If you want to get people to buy your Etsy products, you need to understand how people make purchasing decisions. Online reviews are a big factor but there is something more that you have to learn.

Check this infographic below to learn more about influencing customers buying decisions:


In addition, a lot of innovation and creativity goes into promotional, placement, and product strategy. Innovation in pricing strategy isn’t something that should be overlooked.

How about you? How do you influence your customers buying decision? Please let us know in the comment box below.

Gary Capps

I live in the one of the most beautiful places in the world on the Sunshine Coast in Australia with my wife and our 2 dogs, Poppy and Mia. Since 2009 I have helped over 15,000 handmade business owners to grow their business with our software and free tools designed for todays entrepreneurial artisan.

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