If you have, or wish to have, a home craft business, sooner or later you will want to do a craft show. Craft shows can range from the tiny (small-town celebration, six booths, outdoors) to the enormous (large city, 500 booths, convention center).
A little preparation can help you enjoy a beautiful day at a craft show while growing your business.
To start with, here’s a few tips to keep in mind:
- Never, ever leave a vacant chair available in your booth. A vacant chair means you’re a captive audience to anyone who wants to sit down and talk unnecessary things with you – sucking your time.
- Bring a friend. Always try to work a booth with another person. Not only is this helpful during bathroom breaks, but it’s important to help deter shoplifting.
- Do a dress rehearsal. If you are going to an event with your own booth, make sure you have assembled it at least once, in advance, at home, preferably blindfolded and standing on one leg in a rainstorm in the dead of night, to reproduce all the difficulties you’ll no doubt encounter at one time or another. It’s called a dress rehearsal, and theater or dance companies do them for good reason.
- Know how to start conversations during craft shows. Cultivate a sense of humor. Display a sense of humor. Humor relaxes people, it makes you seem less “predatory,” and it creates an instant bond.
- Sometimes you’ll get a person in your booth who looks and looks and looks, and then leaves without buying anything. This person is valuable to you. To a passing browser, there is safety in numbers.
- People are more likely to enter a booth when someone else is there ahead of them. So don’t lose patience with the person who spends a lot of time looking and then leaves without buying; they’ve provided you with a service by attracting other customers to your booth.
- Know in advance what the show producers will provide. Some shows supply booth, tables, skirting, and signage (these are usually the more expensive shows). Others provide nothing but a square of grass. Be clear in advance what you’ll need to bring so you won’t be caught with your pants (metaphorically) down.
- Check this Ultimate “How to” Craft Show Guide (Free) to be well-prepared on your coming craft show.
Furthermore, check this video from Holly Casto about top 10 craft Show tips based on her experiences:
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