If you are a handmade business with a physical location getting listed on Google Places is something you will want to set up. Why? Put simply, more of your customers and potential customers will be able to find you.

google-localGoogle products such as Google Analytics and Keyword Planner are not the only essential tools that can help your handmade business, Google Places work wonders too. In 2012 ‘Google Places’ changed its name to ‘Google Local’. So don’t be confused with these two terms.

To get started, you need to follow Google’s quality guidelines in order for your business location to be approved and appear on Google. Also, when creating the local listing for your business, make sure that your internet browser is Chrome, Firefox, or Safari to ensure that it publishes properly.

The first thing you need to do is log into your Google+ account, or if you don’t have one, create one by going to plus.google.com. You can also use an AdWords login address and password, if you have one. Also, Google Places accounts are not transferable, so if you are planning to share this account with other users, create a Google account that you don’t mind sharing with others.

  1. Once you’re on the Google Places homepage, go to the “Find your business” search box.Type your craft business’ name to see if Google already has information about your business.
  2. If none of the results are related to your business, click “No this is not my business (let me create my business)”
  3. You’ll be prompted to add more information on the next page.
  4. Add your business name and select the country of your business location.

Fill out the basic information about your business. This includes:

Business name – This is the official/registered name of your business. Some businesses may be located within a mall or a container store, which is a store that contains another business. If your business is within a container store or mall, and you’d like to include this information in the local listing, specify the container store in parentheses in the business name field. For example, Jane Craft Store (inside Safeway).

Address (required) – The address should look exactly the way you’d write it on a standard mailing envelope. If you are a service-area business, you’ll be able to hide your address in a few steps.

Phone Number (required) – Be sure to include the area code with your phone number.

Categories – Enter several categories to describe your handmade business, to make it easier for others to find when they search Google. Google will automatically suggest categories as you type. Make sure you choose one Google-suggested category before adding customizable categories. You can enter up to 5 categories for your business.
Click the tick box if you deliver goods and services to your customers at their location.

Click Submit.You’ll now have the opportunity to provide more information about your business such as hours of operation, payment options, photos, video and additional details.

You will be able to see a preview of your craft business’ listing as it will appear in Maps on the right side of your screen. New information will appear in the preview as you enter it. When you’re satisfied with the listing, click Submit at the bottom of the page. Choose how you would like to verify your listing and click Finish.

Once you’ve submitted your handmade business information, you’ll be asked to verify it before it goes live. Wait for the listing to appear on Google. Verification will take up to two weeks.

Gary Capps

I live in the one of the most beautiful places in the world on the Sunshine Coast in Australia with my wife and our 2 dogs, Poppy and Mia. Since 2009 I have helped over 15,000 handmade business owners to grow their business with our software and free tools designed for todays entrepreneurial artisan.

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