Are you one of those Etsy sellers who are curious as to where your shop stands when it comes to sales? Do you spend more time than you’d like comparing yourself to top sellers on Etsy and asking yourself, “What do they have that I don’t?”.

average-salesHere is some feedback from Etsy sellers on how they have been going:

  1. Lynda from wwcsilverjewelry – My first year I had 6 sales all year. Now I am about 50 a month.
  2. Jennifer from livjewellery – For me, it varies so much month-to-month. April is typically my quietest month with about 13-14 sales, and December/January are my best months with more than three times that number.
  3. Linda from FlameOnGlass – I have been on etsy since 2006 & have averaged a sale every 3 days. I don’t list much Spring to Fall so when I am active I average about a sale a day.
  4. Steph from OneStitchDesigns – I get anywhere from 10 to 30 orders a month, many of those are of multiple items, and that’s just this store, I run 7 more.
  5. EarthlyBaubles from EarthlyBaubles – It took me a month to make my first sale. I’ve been here for 2 1/2 years and I average 14 sales per month.
  6. Andretta Ross from WreathinkGifting – I sell between 40 and 60 wreaths a month on average (all made-to-order)

Don’t fret over low sales. It’s not how much money you make, it’s how much you keep that matters. Massive numbers of shop views and sales are really great, but you cannot really tell if any profit is being made unless you really know the costs of running your handmade business.

Pricing your products also play a big part of your success. Even “successful” sellers may not have it right.

For example: A seller sells 1000 items per month. That’s impressive but it doesn’t mean that they have much profit to show. Some new and established sellers are underpricing their products. They could be selling that many items simply because they sell them for less than anyone else. Sometimes you can be really busy and see a lot of money changing hands, without realizing that there really isn’t any left at the end of the day.

Also, accounting practices is essential. If you don’t know all the numbers and tallying everything up, it is very easy to mistake big revenues for big profits. Sometimes you really do have to “run the numbers” and use the right inventory tool to see if you are actually making money.

The Basics of Successful Selling On Etsy

  1. Photos. Create great photos of your handmade products.
  2. Friends. Reach out to other people who share the same passion with you. Join Etsy teams and forums to learn something new about selling and marketing everyday. The sellers I looked at were part of an Etsy Team really working for success with each other.
  3. Prices. Have a range of prices to offer to a range of buyers.
  4. Feedback. Post feedback about your products on your store; it gives credibility.
  5. Goals. Set goals for sales, first 50 the first year, then 100 then 500.
  6. Pricing. Do not undercut others in hope of making a sale.

The amount of monthly sales are vastly different for each shop owner. The key is to set some goals for yourself and always strive to work harder and harder to reach those goals. Once you’ve been selling for a while, it’s neat to look back and see how far you’ve come! We all start at zero.

Gary Capps

I live in the one of the most beautiful places in the world on the Sunshine Coast in Australia with my wife and our 2 dogs, Poppy and Mia. Since 2009 I have helped over 15,000 handmade business owners to grow their business with our software and free tools designed for todays entrepreneurial artisan.

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