Are you an online entrepreneur? Do you make beautiful handmade creations? (which I assume most of you are!). If you are and you’re still afraid of promotion, you need to do something about it!

Why? Because no one will notice your products online if you’re not putting yourself out there and selling yourself, your products, and your services.

But before you get excited about the tips I’m going to give you, did you bother to actually see if there was a real need or want for your products?

If you think your handmade products are the best, other people either have to WANT or NEED it for you to actually sell it.

So how do you make your customers want them?

1. Test Your Products

If you are offering your product, it is important to actually make sure that people want it and/or need it first. If you are not sure whether or not people are into your products, doing a webinar or a video on the topic is a perfect way to gauge interest!

Because…

  1. You can see how many people sign up
  2. You can see how many view which means those are the numbers of people interested in your product
  3. You get to see what kind of questions people have and thoughts they have about it, which is total good if you actually go on to create your offering
  4. You can straight up just ask people at the end if they’d be interested in your idea and
  5. If you decide to create your thing, you just got people on your e-mail list who are actually interested in what you’ll be offering later!

2. Launch New Products

Most handmade artists focus on one product and there is nothing wrong about that if you love what you’re doing.

But doing that for a long time might lead you to a path that is not profitable.

It is ideal to offer new product once a month, once a year, whatever pace you can. You don’t have to rush it, but you should always be creating so that you won’t bore your prospects. More products available equals more sales every month.

For example, if you make organic milk soaps, try offering your customers with natural lavender soap, oatmeal soap, etc.

If you want to make a big project, pace yourself – maybe once every six months or year. Work your product roadmap so when early customers are done with your first product, another one will be ready and excited for your next product release.

If you want to make smaller products, you can come out with them more regularly.

3. Customer Experience

Customer experience is very important requirement if you want a positive ‘word-of-mouth’ marketing. These customers will tell you what they want to experience when they buy your product.

If you reinforce positive experience of using your product, you can make your customers very happy as they use your products (which reduces refunds) and help them get the results they want (which increases word-of-mouth referrals).

Once you’ve start selling your products, create the best possible experience for your customers, those can become selling points on your sales page as they will speak powerfully for you.

For example, Apple products is a global leader when it comes to selling because they’ve made the experience fun and easy for people to get to the outcomes they want. You need to do this as well to your handmade products.

Examples of improving the experience can be things like:

  1. Including templates to make tasks easier
  2. Offering an easy support function for customers who need it
  3. Making things as step-by-step as possible
  4. Designing your product to be interesting enough that people don’t get bored

Think of the products you’ve liked and disliked. This is a great place to start coming up with ideas for how to make your product more appealing.

And while that’s a great place to start, you want to take this conversation to your customers and ask them questions like:

  1. Do you like the product?
  2. What made it so great?
  3. What made it easy / fun to use?
  4. If you could change it in any way, what would it be?
  5. What made it so bad?
  6. What made it hard to use?

The answer to these questions could help you improve your handmade products and once you do the things you need to in order to make the product better, more people will be interested in your product.

How about you? How do you make your customers want your products?

Gary Capps

I live in the one of the most beautiful places in the world on the Sunshine Coast in Australia with my wife and our 2 dogs, Poppy and Mia. Since 2009 I have helped over 15,000 handmade business owners to grow their business with our software and free tools designed for todays entrepreneurial artisan.

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