Greeting customers at a craft show is just so important and an art.The best way to persuade customers doesn’t come through pushy sales tactics or being aggressive – it is all in the positive customer experience.
A positive customer experience always starts with a warm greeting… and when greeting a customer, you only have 5 seconds to make a good first impression. So what you should do?
Here are some tips to give you the advantage when greeting customers initially and will likely drive the direction of your relationship with them from that point forward:
- Greet you customers with a warm smile and a simple “Hi how are you today?”
- Smile. Keep smiling. This helps keep things friendly and lively through the course of the conversation.
- Be real in your friendliness as your customers can easily tell. They will know automatically when you are being phony and when you are being sincere.
- Respect the customer’s personal space.
- A good first impression also includes presentable physical appearance. Be sure to dress and act professionally. Avoid wearing provocative outfits that may distract customers. Rather, choose comfortable, decent clothes that are appropriate for the craft show event. If you present a neat appearance, your customers will feel more comfortable with you.
- Always find a solution to customer’s queries. For example, if a customer wants loombands in a color you do not carry, help her find something similar within your craft show booth display in a different color or suggest leaving her contact number if she wants to order.
- Avoid traditional greetings such as “What can I help you with today?”. That statementusually annoys customers. A better way to approach a customer would be to take note of the items they are checking out and make a comment such as “I’ve noticed you’re checking out my flower crowns, what occasion are you shopping for?”.A question like this shows that you recognize what they need and allows you to connect.
- Avoid being pushy or shouting out slogans. Customers don’t want to be shouted down if they passed by a craft booth and neither do those who are browsing at a craft fair. I have seen many vendors engage in this activity and watched as people passed by their booth rolling their eyes.
- Avoid just standing or sitting waiting for a customer to ask to buy something. It makes you look uncaring and indifferent. If you’re not enthusiastic enough about your work to be anxious to talk about, why would anybody be enthusiastic enough to want to buy it?
- Avoid doing things that will give the consumer a bad impression, such as: looking bored, talking with coworkers and ignoring customers, frowning or acting distracted.
- Don’t talk about other customers, or other people for that matter in front of customers. It’s rude and tacky. Unless it is something nice, of course.
Always remember,people never forget an experience more than they remember a thing or a service. Remember the last time you went to a craft fair and were treated badly? You remember the experience and the face of that person, but do you remember what you were buying or what the product? Probably not. It’s more likely that you remember not liking the experience you had.
So create a memorable, positive experience for your customers and give them a chance to contact you in the future with your cool business cards or samples. These techniques work hand in hand to reinforce your brand.
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