Greeting customers at a craft show is just so important and an art.The best way to persuade customers doesn’t come through pushy sales tactics or being aggressive – it is all in the positive customer experience.

How-To-Greet-Your-Customers-During-Craft-ShowsA positive customer experience always starts with a warm greeting… and when greeting a customer, you only have 5 seconds to make a good first impression. So what you should do?

Here are some tips to give you the advantage when greeting customers initially and will likely drive the direction of your relationship with them from that point forward:

Do’s

  1. Greet you customers with a warm smile and a simple “Hi how are you today?”
  2. Smile. Keep smiling. This helps keep things friendly and lively through the course of the conversation.
  3. Be real in your friendliness as your customers can easily tell. They will know automatically when you are being phony and when you are being sincere.
  4. Respect the customer’s personal space.
  5. A good first impression also includes presentable physical appearance. Be sure to dress and act professionally. Avoid wearing provocative outfits that may distract customers. Rather, choose comfortable, decent clothes that are appropriate for the craft show event. If you present a neat appearance, your customers will feel more comfortable with you.
  6. Always find a solution to customer’s queries. For example, if a customer wants loombands in a color you do not carry, help her find something similar within your craft show booth display in a different color or suggest leaving her contact number if she wants to order.

Don’ts

  1. Avoid traditional greetings such as “What can I help you with today?”. That statementusually annoys customers. A better way to approach a customer would be to take note of the items they are checking out and make a comment such as “I’ve noticed you’re checking out my flower crowns, what occasion are you shopping for?”.A question like this shows that you recognize what they need and allows you to connect.
  2. Avoid being pushy or shouting out slogans. Customers don’t want to be shouted down if they passed by a craft booth and neither do those who are browsing at a craft fair. I have seen many vendors engage in this activity and watched as people passed by their booth rolling their eyes.
  3. Avoid just standing or sitting waiting for a customer to ask to buy something. It makes you look uncaring and indifferent. If you’re not enthusiastic enough about your work to be anxious to talk about, why would anybody be enthusiastic enough to want to buy it?
  4. Avoid doing things that will give the consumer a bad impression, such as: looking bored, talking with coworkers and ignoring customers, frowning or acting distracted.
  5. Don’t talk about other customers, or other people for that matter in front of customers. It’s rude and tacky. Unless it is something nice, of course.

Always remember,people never forget an experience more than they remember a thing or a service. Remember the last time you went to a craft fair and were treated badly? You remember the experience and the face of that person, but do you remember what you were buying or what the product? Probably not. It’s more likely that you remember not liking the experience you had.

So create a memorable, positive experience for your customers and give them a chance to contact you in the future with your cool business cards or samples. These techniques work hand in hand to reinforce your brand.

Gary Capps

I live in the one of the most beautiful places in the world on the Sunshine Coast in Australia with my wife and our 2 dogs, Poppy and Mia. Since 2009 I have helped over 15,000 handmade business owners to grow their business with our software and free tools designed for todays entrepreneurial artisan.

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2 Responses to “How To Greet Your Customers During Craft Shows”

  1. Sherry 14. May, 2015 at 3:12 pm #

    I plan to start doing craft shows once again after my retirement next year. Meanwhile, as a customer, I HATE being spoken to by vendors. I can tell they are only trying to get me engaged so I buy something. I prefer a smile, maybe the comment “let me know if I can show your something”, and that’s it. Maybe some folks like to chat with crafters, but I don’t — at least only the ones *I* approach. ( I rarely purchase from aggressive sellers — and my view of “aggressive” has a low threshold.)

    • Gary Capps 15. May, 2015 at 12:39 am #

      Hi Sherry

      The real message is to be honest and genuine with customers. Being friendly is a good thing, people will buy from “friends” but being phony about it doesn’t work. Sounds like when you start doing craft shows again that you will be taking a much softer approach to customers, which can be fine, but don’t forget, you are there to make sales at the end of the day. If you just let people pass you by with little to no remark you will find that your sales will be reflected in your engagement level.

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