You can’t just post on social networks whenever you want. Why?
Today I read a really interesting post by Neil Patel from QuickSprout suggesting Simply Measured . This tool is used to determine when most of your followers are online.
So, when should you post? Well, you shouldn’t just rely on generic data, telling you that 8 a.m. or 3 p.m. is the best time to post. From Google Plus to Twitter and Instagram, Simply Measured will help analyze all of your social profiles and tell you when to post.
What is Simply Measured?
Simply Measured is based in Seattle, Washington, Simply Measured supports more than 35 percent of the Interbrand 100 and has more than 100,000 users. It is known to be the leading social media analytics and measurement platform used by brands across the globe to quantify performance, determine impact and derive strategic direction from social media data.
With more than 40 unique reports sourced from the top social platforms including Facebook, Twitter, Instagram, Tumblr, Google+, and YouTube, Simply Measured turns social media data into beautiful, customizable reports that are easily analyzed and shared.
How It Works For You?
Once you have the data from Simply Measured, you will know when to post. This is why you are seeing a lot of popular pages posting at certain times, e.g., 6 p.m. It’s not because that is when they are free – it’s because they figured out that the majority of their followers are on that social network during that time.
Nolan Perry – Social Media Community Manager at Apollo Group
“Simply Measured just does such a great job of taking the data from our social accounts and making it accessible to the end user.”
Pierre Le Leannec – Digital Strategist North America at Text 100
“Do you need to customize digital / social media measurement reports and generate them on a frequent basis? Then Simply Measured might be the way to go.”
Eric Brown – Social Media Manager at CivicPlus
“I still recommend this software to anyone tracking legitimate metrics around social media, setting goals and attempting to achieve them.”
ShubhankarGoel – Digital Marketing Analyst at Publicis Kaplan Thaler
“The biggest strength of tool is its feature of producing a complete social media snapshot report that encompasses key insights from social media platforms such as Facebook, Twitter and many other platforms.”
If you think that Simply Measure is good for your handmade business page but still looking looking for something specific, these alternative tools might be the one for you:
HootSuite Enterprise provides a centralized platform for managing streams from different social media channels and posting/ engaging across channels simultaneously. It also has strong team / workflow features and good mobile apps.
Socialbakers, is a Czech-based company that provides social media network statistics and analysis from Facebook, Twitter, Google+, LinkedIn and YouTube, helping companies monitor the effectiveness of their social media campaigns. They offer analytic tools that give customers insights and enable them to monitor social media profiles, by using performance indicators to track key influencers, analyze engagement rates, measure fan growth, etc.
Sprout Social offers a comprehensive range of features from listening to engagement and analytics. It recently partnered with ZenDesk for social support. Its focus is on offering a broad offering suitable for SMB customers. Although a relatively young firm, Sprout Social already has over 2000, mostly SMB, customers.
These tools are helpful if you want to analyze your social media statistics to help you determine the best time to post on your social media profiles. The best thing is, you can try them for free!