Do you want to earn some extra cash while showcasing your handmade work? Do you want to beat your competition? Creating a YouTube channel might be a good strategy for you!

So why you should consider making a YouTube channel?

One of the main reason why you should consider it is because, only 9% of small businesses in the U.S. are actively using YouTube, and my hunch is that figure would be pretty accurate worldwide, too.

In addition, it has over a billion users which is almost one-third of all people on the Internet. Another important thing to take note is, everyday people watch hundreds of millions of hours on YouTube and generate billions of views. On mobile alone, YouTube reaches more 18-34 and 18-49 year-olds than any cable network in the U.S.

Imagine this number of people watching your DIY crafts, tutorials, reviews, etc.

So why aren’t businesses investing in YouTube as part of our social media strategy?

In short, because video is harder to produce than a blog post or an image. Or at least that’s the perception many of us have.

In reality, though, video is becoming much easier and cheaper to create. Here are some guides where you can get started with making videos:

  1. 6 Free Tools For Creating Handmade Video Tutorials
  2. How To Make Exciting Video Tutorials
  3. 7 Reasons Why You Should Start Making Videos For Your Products
  4. Video Creation Series 1 – Lighting
  5. Video Creation Series 2 – Audio Options
  6. Video Creation Series 3 – Camera Choices
  7. Video Creation Series 4 – Pushing The Red Button
  8. Video Creation Series 5 – Editing And Publishing

The process for establishing your own YouTube channel takes just a few minutes. Even though setting up a YouTube channel is simple, there are things you need to know to make a successful one. Check this infographic by Wearetop10:

If you think this is right for your business, go ahead and try it. Create a plan based on this post, and create your first video as soon as possible.

If you have any questions about how to determine whether YouTube is right for your business or how to make the most of it, please let us know in the comments.

Gary Capps

I live in the one of the most beautiful places in the world on the Sunshine Coast in Australia with my wife and our 2 dogs, Poppy and Mia. Since 2009 I have helped over 15,000 handmade business owners to grow their business with our software and free tools designed for todays entrepreneurial artisan.

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