Keywords. You know their power when it comes to promoting your handmade items. By looking at Instagram hashtags, Etsy tags, and Etsy search ads you’ll know that they will help your target audience find your awesome online store.
But we’re not done yet. There’s a marketing strategy you should not ignore and it’s the use of Facebook hashtag.
Last year the popular social media network Facebook.com added active “hashtags” to posts. This means that you can tag your posts and comments with searchable words that help your business get found- so cool! Let’s look at how this new feature works and how to use it on your crafty business’ Facebook Fan Page.
As a refresher, hashtags turn topics and phrases into clickable links in your posts on your personal Timeline or Page. This helps people find posts about topics they’re interested in.To make a hashtag, write # (the number sign) along with a topic or phrase and add it to your post. For example, #handmade #jewelry, and #etsy. Remember to always make sure your hashtags really apply to the Facebook post you are adding them to- this way they reach your target audience and accurately depict the post.
How Facebook Hashtags Work?
You can usehashtags when you’re writing a Facebook Fan Page post about an event, new item, sale, blog post and anything else you share with your followers. Hashtags can also be included in personal posts, though those won’t be as searchable due to privacy settings. They’re as simple as typing the number sign (#) and then the word (without a space between), and can be placed wherever you like in the post (though it is usually placed at the end). Hashtags will turn blue (be “highlighted”) when written properly, and then will be clickable after your post goes live. Also, if you share the same content on Facebook and Twitter, those hashtags will be clickable on both sites now rather than only on your tweets! See example below:
How to Use Hashtags on Facebook for Your Crafty Business
When a person clicks on a hashtag, a new page will appear and they will first see posts tagged with that word from Pages they already like. After those already “liked” by the user, they will see other Fan Pages (as well as public personal pages) that are new or unknown to them when scrolling down. This makes it a great way to gain new fans who are interested in these hashtag topics. Discovering Fan Pages that relate to your field and liking them will help you create a network of resources for your crafty business on the social media platform.
To keep up with the trend, check out 6 hashtag tips that will help your business drive even more conversations and buzz!
- Keep it Short and Sweet – When choosing a hashtag, make sure that it´s easy for users to remember and that it´s easy to spell. Short and concise hashtags are more effective and compelling than #verylongonesthatarehardtoread.
- Pay Attention to Formatting – Hashtags should consist of a word or phrase with no spaces or punctuation in between in order for them to be clickable by users. The #underscore_is_an_exception but why would you do that when you can make hashtags more readable by starting each word with an uppercase letter like #PayAttentionToFormating? It looks neat and it will definitely eliminate the chance that your audience will forget to type the underscore and will therefore get lost in the conversation.
- Create Unique Hashtags – Try to create one that will stand out of the crowd and differentiate you from your competition.
- Remember that #Hashtags look Good in Sentences – Think about how you want people to use your hashtags. If you want them to join the conversation and follow the same stream of thoughts, create a hashtag that will look good in sentences. It will also provide them with the right context and it will help you save space.
- Call to Action – You definitely need to give users a reason to use and share the hashtag in order to seal its success. It could be anything from a contest, an upcoming event, user feedback, a controversial discussion or a good cause. Treat a hashtag as if it was a conversation starter just like in real life because that’s what it is effectively.
- No More Than 2 Hashtags per Status – Less is sometimes more and it definitely applies to hashtags. Posting more than two of them in a status could be overwhelming and could trigger confusion which you surely want to avoid.
That’s it! Hashtags are a great invention.Facebook might be late in jumping in on the train, and they might be doing it for the wrong reasons, but that shouldn’t keep you from caring about your marketing strategies and using hashtags correctly.
So what are your favorite hashtags to use for your handmade brand’s Facebook Fan Page?
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