What makes your handcrafts stand out from everyone else’s?

craft-product-descriptionsYou have an amazing product that you are passionate about and can’t wait to start selling it on Etsy and beyond. Sure, you believe in it, but why should everyone else?

The description of your products should set the tone for what you and your products stand for. This is your chance to stand out from the crowd. Make your product descriptions fun and catchy – make people feel like they’re seriously missing out if they don’t buy what you’re selling.

Whether you’re a seasoned Etsy vet or just getting your products out there, it would be useful to know how to improve your product descriptions and make a sale.

Keyword Research

You always hear that finding relevant keywords is important in SEO… so why not use them on your product descriptions? If you want to increase your traffic and sales, you have to start writing the way consumers are thinking.

What are they searching in Google when they are looking for a product you have?

You can start out by making sure that you have done some keyword research for your craft business.

Make It Brief And Concise

Visitors to your shop might be looking for a specific material, color, or size, so make it easy for them to see that info from your descriptions by removing unnecessary words and use bullet points to enumerate the important details.

If you have already written your products description, it’s time for you to review them.  See what sentences are too long and make them shorter. Short, informative and catchy is easier for a buyer to connect with. Also, run your descriptions through a spell checker. If English isn’t your first language, try to consult with an Etsy team member who can help look for grammatical errors.

Don’t Let Them Go!

Don’t let your customers float away after reading your descriptions!  Copy and paste Etsy URLs in your descriptions and they will function as a hyperlink.  Use this to your advantage. Give them a link to learn more about you. So why not direct them to your entire shop, your social media page, check out your policies or even a link to send you a conversation.

Conclusively, share your knowledge about your product. Tell stories and explain even the tiniest details. Make an effort not to be boring and instead delight your customers with enticing descriptions. Most of all, write with enthusiasm because your passion for your products is contagious.

Gary Capps

I live in the one of the most beautiful places in the world on the Sunshine Coast in Australia with my wife and our 2 dogs, Poppy and Mia. Since 2009 I have helped over 15,000 handmade business owners to grow their business with our software and free tools designed for todays entrepreneurial artisan.

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